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Yahoo Appoints Ex-eBay COO To Serve As Chairman (YHOO)
SAN FRANCISCO (Reuters) - Yahoo Inc said it appointed veteran technology executive and Silicon Valley investor Maynard Webb as chairman, replacing Fred Amoroso at the company, which is struggling to...
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This Russian Burger King Ad Says Whoppers Are Better Than Opiates
There are some pretty strange foreign ads out there, but this Russian Burger King commercial might take the cake.The spot shows a Whopper smashing a poppy (from which opiates ... like, you know, heroin...
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The Freemasons Are Looking For A 'Youth Ambassador' To Seem More Hip
The notoriously secretive Freemasons are to appoint their first ever 'youth ambassador' to shake off their stuffy image as old men with funny handshakes.A branch of the organisation, one of the oldest...
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Advertisers Can't Stop Thinking About The Google Glass 'Pay Per Gaze' Patent
Good morning, AdLand. Here's what you need to know today:While Google said that it wouldn't allow ads to be displayed on Google Glass, the tech giant put in a patent for "pay per gaze" technology for...
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Samsung's New Vacuum Ad Stars A Mustachioed Baby
When people think of Samsung's advertising strategy, the famous, Apple-bashing smartphone spots are the first things that come to mind.But Samsung's electronics and home appliance businesses are...
View ArticleVitaminwater Made A Rogue Artist Trash A Brooklyn Gallery Opening
A group of chicly dressed patrons were shocked to see a Brooklyn art gallery destroyed by an unassuming man who appeared to be one of their peers.After he drew on the paintings and ate part of an...
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Why People Need To Stop Obsessing About The Google Glass 'Pay-Per-Gaze'...
The advertising world has been abuzz today wondering about the implications of Google's "pay-per-gaze" advertising patent, which would bring the "pay-per-click" model into the era of Google Glass.In...
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Twitter Stepped Up Its TV Investment By Poaching This Google Ad Exec
In a move aimed at boosting its vigorous pursuit of television advertising dollars, Twitter has hired Google's head of media and entertainment ad sales, Variety's Todd Spangler reported Sunday.Jennifer...
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Microsoft Learned QR Codes Don't Work
Monday, Microsoft announced that Microsoft Tag— the company's customizable QR code alternative — is shutting down in August 2015.To which the tech world replied, "Wait ... QR codes are still a thing?"...
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The Rise of Social TV: How Social Media Is Amplifying TV Advertising
Research has shown that TV-watching and social media usage isn't mutually exclusive. Consumers appear to love using social media while they watch TV. Many discuss what they're watching, and these...
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Katy Perry And Pepsi Are Giving Twitter Fans A Lot Of Creative Power [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Pepsi's partnership with singing sensation Katy Perry is extending to the Twitterverse. Fans can decide which of two unreleased songs from her...
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How Mobile Marketing Is Finally Solving Its Measurement And Tracking Problems
The effectiveness of any advertising campaign rests on a brand's ability to effectively deliver their message to a target audience. As advertisers look to follow consumers across screen, brands need to...
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WANTED: Fall Events Intern
Business Insider is looking for an awesome intern to join our events team this fall. The paid position is based in our NYC office and is full- or part-time, depending upon your availability. Don't be...
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Apparently Advertisers Are Obsessed With Boston Terriers Right Now
Adweek took an in-depth look at an important decision advertisers find themselves wresting with when casting an ad: What kind of dog do people love the most right now.Although Buzzfeed listicles might...
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'The World's End' Is Cleverly Using Celebrity Endorsements To Get People To...
Normally, right before a movie comes out in theaters, we see a bunch of trailers containing quotes from critics highlighting how awesome their movie will be. They're so ubiquitous that we've become...
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This Anti-'Stand Your Ground' PSA Reenacts The Trayvon Martin Shooting
The Coalition to Stop Gun Violence released a harrowing anti-"Stand Your Ground" PSA that reenacts what the group imagined happened leading to Trayvon Martin's death, complete with the 911 calls from...
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Brands Are Dying To Advertise On 'Breaking Bad' — And AMC Is Making Them Pay
America's biggest brands are dying to get their hands on some "Breaking Bad" advertising time.The New York Times reports that AMC hit will seek up to $300,000 for a 30-second advertisement on the final...
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Corporate Executives Think These Are The 10 Worst Brands In America
A report released today by brand consulting firm CoreBrand found that Delta is America's least respected brand among a group of 10,000 vice-president level corporate executives.CoreBrand polled...
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The New Avril Lavigne Video Might Just Have The Most Hamfisted Product...
Avril Lavigne is back with a new single, following up on her awesome song-of-the-summer candidate, Here's To Never Growing Up.The new one's called Rock & Roll, and it just came out yesterday, and...
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McDonald's Is Selling A Squid Ink-Dyed, Black Bunned Burger In China [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:McDonald's is selling black and white bunned burgers in Hong Kong. The black dye is made out of squid ink. Mmm. While the limited time treat...
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