A Convenience Store Clerk Was Critically Injured When Trying To Protect A...
A 36-year-old Cumberland Farms convenience store clerk was critically injured after trying to protect two cutouts of "Baywatch" star David Hasselhoff from a thief who was trying to put the "Iced...
View ArticleSpotify Is Getting More Brand Friendly [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Spotify is working with brands to develop a "follow" feature that will allow companies to share branded playlists and other content with music...
View ArticleGreat Retro Commercials Featuring Bryan Cranston Before He Was On 'Breaking Bad'
A few weeks ago, we brought you some old awesome commercials featuring "Breaking Bad" actor Aaron Paul.While stumbling upon old Juicy Fruit and Corn Pops commercials, we came across an old Carnation...
View ArticleMakeup Company Takes Out Full-Page Newspaper Ad Pretending To Be A Mistress...
A full-page ad appeared in China's Southern Metro Daily in which a mistress tells her boyfriend's ex-wife that she isn't pretty enough to win back her man.When word got out that the ad was part of a...
View ArticleSocial Media Strategy Is Now All About 'Earned Media,' Generating Free...
Earned media is really just the digital-age term for word-of-mouth advertising. It’s an idea that has grown hand-in-hand with content and social media marketing and the notion that a viral success can...
View ArticleIsraeli Women Are Outraged At Misogynistic Ad Claiming Haaretz' New Website...
Israeli journalists and the deputy speaker of the Knesset are incensed about an ad put out by Haaretz, Israel’s oldest daily newspaper, that they say is sexist.In the ad, a man, shown disinterestedly...
View ArticleAirbnb Wants To Make A Movie Made Entirely Out Of 6-Second Vines
Airbnb is teaming up with San Francisco-based ad agency Mullen to do something that has never been done before: It wants to make a movie entirely out of 6-second Vines.Brands have been utilizing the...
View ArticleTech Companies Are Paying CNET To Repost Positive Reviews
A new CNET advertising product seeks to monetize its popular consumer technology reviews, in the media industry’s latest foray into native advertising.CNET Replay, first reported by Digiday’s Brian...
View ArticleHere's How Ford Introduced The Very First Mustang, 50 Years Ago
The Mustang will turn 50 years old in April, and Ford is already getting ready to celebrate.As a throwback, the automaker's press team has re-published the work of its predecessors: the press kit for...
View ArticleA Brand Promise That Backfires Can Do Serious Damage
Like every other marketing-related word or phrase, the term "brand promise" has its fair share of definitions. The one I like best is one that I think captures the essence perfectly for it speaks to...
View ArticleFacebook Ads Are About To Get A Whole Lot More Attractive
Facebook announced a partnership with Shutterstock today that will allow ad makers to use the site's images for free. Marketers can now access Shutterstock's inventory of millions of high-quality...
View ArticleAD OF THE DAY: Hooters Waitress Gets Quizzed On Her Football Knowledge
NFL analyst and former coach Jon Gruden puts a Hooters waitress through her paces in a new ad for the macho restaurant chain.The ad plays on Gruden’s "QB Camp" segments on SportsCenter, in which the...
View ArticleHow Mobile Marketing Is Finally Solving Its Measurement And Tracking Problems
The effectiveness of any advertising campaign rests on a brand's ability to effectively deliver their message to a target audience. As advertisers look to follow consumers across screen, brands need to...
View ArticleThe New 'Hunger Games' Movie Is Drumming Up Publicity With This Awesome Fake...
Good morning, AdLand. Here's what you need to know today:Lionsgate is promoting the latest installment of "The Hunger Games" with a fake fashion website and a real makeup collection produced by...
View ArticleMicrosoft Steals A Line From An iPhone Commercial In Its New Ad Bashing...
Microsoft released a new ad for the Nokia Lumia 1020 that continues with its favorite advertising strategy: Bashing iPhone and Samsung fanboys."The Recital" is a sequel to "The Wedding," a funny spot...
View ArticleActor In Samsung Promo Explains On Reddit Why It Was So Bad
When it comes to Samsung's ads and promotional material, the creative is either really good or really bad.A Redditor recently posted a Samsung promo video for the 840 EVO solid-state hard drive...
View ArticleRed Bull Finally Figured Out Instagram Video With This Daredevil's...
The social media powerhouse behind Red Bull's marketing finally broke through with an Instagram video yesterday with this adrenaline-pumping clip from Russian daredevil Valery Rosoz's 23,688-foot...
View ArticleThis Is What The Massive Growth Of Mobile Media Consumption Means For The...
Mobile-centric social networks, mobile video companies, and location based services are well positioned to see the biggest benefits from the massive shift in consumer media consumption and usage...
View ArticleAdidas' Unusual Approach To Designing Products
TEN years ago sportswear-makers were cramming ever more features and futuristic designs into their products. They were convinced that the consumer bought, say, training shoes based on their technical...
View ArticleFox Already Sold 85% Of Its Super Bowl Ads
The NFL season hasn't even started yet, but Fox Sports has already sold 85% of its Super Bowl ad slots, according to Bruce Horovitz at USA Today.Horovitz reports that Fox Sports expects that figure to...
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