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Business Insider Is Hiring A Marketing Manager
We're looking for a creative, hardworking marketing manager with extremely strong writing, analytic, and customer service skills to join our growing team. The role will support user acquisition and...
View ArticleDiet Coke Uses Dancing, Animatronic, Wooden Dolls To Convince People It's...
Good morning, AdLand. Here's what you need to know today:Coca-Cola has a new campaign insisting that its sodas are healthy. This includes newspaper ads and also a new Diet Coke commercial. Watch the...
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Parents Are Slamming JCPenney On Facebook For This Ad That Allegedly...
JCPenney might have recently finished its spring marketing campaign that focused on apologizing to customers for ousted CEO Ron Johnson's widely disliked redesign, but it looks like the retailer is...
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Anheuser-Busch Wants The FTC To Investigate Whether Coors Light Really Is...
When MillerCoors released hyperbolic ads claiming that the Coors Light beer can was, in fact, "the World's Most Refreshing Can" with "Beer on the inside, Science on the outside,"rival Anheuser-Busch...
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Who Are The Most Powerful Women In Mobile Advertising?
It's time once again to rank the most powerful women in mobile advertising. We recently ranked the most powerful executives in mobile advertising, and the list turns out to be dominated by men.So we...
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It's Nearly Impossible To Identify Papa John's 'Better Ingredients'
A writer who tried to identify the "better ingredients" in Papa John's pizza says she was shut down by the company.Melanie Warner from US News And World Report says she was curious about the...
View ArticleKate Spade's Co-Founder Made Warby Parker's New, Stylized Ad [THE BRIEF]
Good morning, AdLand. Here's what you need to know today: Partners & Spade, Kate Spade co-founder Andy Spade's ad agency, made a stylistic ad for Warby Parker called "The Literary Life Well Lived."...
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REPORT: AOL's $400 Million Video Ad Business Has Tons Of Bogus Inventory (AOL)
AOL just paid $405 million for a video ad business in which up to 80% of ads are bogus, according to Mike Shields at Adweek:Adap.tv has a particular problem with straight-up bogus ad impressions...
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American Express Has Invested In This 22-Year-Old Startup Founder's Mobile...
American Express will take a stake in 22-year-old Brian Wong's mobile adtech company, Kiip, the company tells us. The terms were not disclosed.It's another big milestone for Kiip, which has also taken...
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Jumptap Reveals The 5 Secrets To Successful Mobile Video Advertising
According to Adobe, video consumption on mobile devices increased by 300% in 2012— and it's only growing. As consumers become increasingly open to watching videos on their smaller streams, marketers...
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One Statistic Explains Birchbox's Crazy Success
Birchbox, a beauty subscription service, is ridiculously effective advertising for participating companies. Sapna Maheshwari at Buzzfeed interviewed Birchbox co-founder and co-CEO Katia Beauchamp. For...
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Why Activists Are Demanding Procter & Gamble React To Russia's Horrific LGBT...
As stories continue to emerge about the horrific violence and discrimination against the LGBT community in Russia, activists are demanding that major brands with deep pockets do something about it....
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PRICE BREAK ALERT: IGNITION Ticket Prices Are Going Up
IGNITION: Future of Digital is quickly approaching. Extra-Early-Bird rates are expiring Friday, August 16th at 11:59 p.m., so get your tickets now! New to IGNITION this year, Business Insider is...
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The Police Department Handing Out Doritos At A Pot Festival Has The World's...
Frito-Lays is going to get a lot of unexpected free publicity this weekend.The Seattle Police Department will be handing out 1,000 free 1-ounce bags of Doritos to marijuana enthusiasts at the city's...
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Naked Communications' Founder Is Dead At 45 [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:One of Naked Communications' three founders, John Harlow, died at 45 this week in an East Sussex, U.K., hospital. The National Stroke Foundation...
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People Are Mad About This Taxi Ad Showing A Woman Caught In The Rain Because...
The folks at Data Cars, a London minicab company, must be tearing their hair out right now after they were blasted by Rape Crisis, a U.K. non-profit helping sexual assault victims, over this ad...
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How Facebook's New Payment Product Can Help Advertisers
Thursday, reports emerged that Facebook was testing a new payment product, allowing users to purchase items within the website or app only with a Facebook ID and password, that analysts described to...
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Cyclists Are Bashing This 'Dangerous' Car Ad
Commenters have taken to YouTube to complain about a Holden car ad, claiming that the driver gets "dangerously close to a cyclist, causing him to come off his bike," The Drum reports. And Holden is...
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Al Jazeera America Will Air An Insanely Small Amount Of Commercials
Al Jazeera America will provide viewers with one perk that stands out from other network: It will only air six minutes of ads for every hour of television.Ad Age reports that other cable news networks...
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AOL's $400 Million Deal With Adap.tv Suddenly Makes A Whole Lot Of Sense
Ad agency holding company Interpublic Group has made a deal with AOL's Adap.tv video ad serving unit. Magna Global, the investment arm of IPG Mediabrands (Interpublic's media buying conglomerate), will...
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