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WPP's Sorrell Says Salesforce's Acquisition Of Buddy Media Was...
WPP CEO Martin Sorrell wrote an op-ed for The Telegraph that explained his digital investment strategy, past and present.One line in it will have observers scratching their heads: He describes...
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Fury At Amazon Over Fee Hikes (AMZN)
SAN FRANCISCO (Reuters) - A brewing conflict between Amazon.com Inc and its merchants over fee hikes could benefit rival eBay Inc, and provide an opening for Wal-Mart Stores Inc and Google Inc, which...
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GroupM's Rob Norman Hits Back On Ad Price 'Arbitrage'
WPP's digital media buying chief, GroupM CEO Rob Norman has hit back at critics — including IPG Mediabrands global CEO Matt Seiler — who suggest that there's something wrong with "arbitrage," the...
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32 Advertisers Doing Amazing Things With Facebook's Timeline (FB)
Facebook's Timeline feature — which arranges your entire history of photo uploads and status updates into a scrollable continuum —has been around for more than a year now.It offers advertisers a big,...
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The Ultra-Modern Store That Gives E-Commerce A New Dimension
A New York-based startup is giving e-commerce brands physical spaces where they can connect with consumers. STORY launches a themed store every few weeks. Past themes have included love, wellness, and...
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Google AdSense Inadvertently Embarrasses British Politician
British politician Gavin Barwell was humiliated over the weekend after his complaint about advertising on a political press release appeared to reveal his own online searches for "Arab girls".Barwell,...
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JCPenney's Senior Management Team Knows There's Only One Way Out Of This Mess...
JCPenney has sunk deep down into a bog, and there's only one way for the company to climb out.The retailer needs to get its old customers back — the ones it abandoned when CEO Ron Johnson took over and...
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A Photo History Of Carnival Cruise Ship Disasters
In mid-February, an engine room fire onboard the Carnival Cruises ship Triumph left more than 4,000 passengers stranded in the Gulf of Mexico, with no hot water and few working toilets.A month later,...
View ArticleAD OF THE DAY: Microsoft Endorses Gay Marriage (MSFT)
Microsoft's new commercial for its Outlook app features a lesbian marriage. But unlike Amazon's recent pro-gay Kindle spot, the Microsoft ad doesn't hinge on the political statement.The lesbian...
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Mayor Bloomberg Has A New Plan: Hide All The Cigarettes
New York City mayor Mike Bloomberg may have had his sugary drink ban get shot down by a state judge, but he's not done yet with his health initiatives.Now, he wants to hide all the cigarettes.Bloomberg...
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Lululemon Pulls Stretchy Black Pants Because They're Too Sheer (LULU)
Lululemon has a problem with some of its yoga pants.They're a little too... revealing."That’s a problem for a yoga pants company in a land where nude yoga has yet to take off,"quipped Tom Gara at The...
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The Way Companies Use Content Is Changing Rapidly
In just a few short years, New York based syndication startup NewsCred has gone from serving mostly publications to increasing revenue 11 fold and growing customers by 570 percent by providing,...
View ArticleHonda Finally Decides Which Ad Agencies Will Get Its Creative [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:After a lengthy creative review in which RPA, Honda's ad agency of 27 years, stood to lose its main account, the car company has made a decision...
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EMAIL: Adman Quits Over 'Moral Objections' To Working For Al Jazeera
An email is circulating in which advertising analytics director Yosaif Cohain announces his resignation from Huge, a Brooklyn-based ad agency. The reason: his "moral objections" to working with Al...
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18 Advertisers Whose Flawed Facebook Timelines Need Fixing Now
Facebook recently redesigned its news feed so users can look at its Timeline feature in a bunch of different ways.Many of the photos and videos brands currently use on their pages are going to appear...
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Advertisers Are Allegedly Doing Something That Would Be Illegal On Wall Street
GroupM, which handles about $70 billion in media-buying for hundreds of the world's top advertisers, has found itself suddenly trying to explain to the world what "arbitrage" is, and why the WPP-owned...
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Lululemon's Yoga Pants Blunder Just Blew The Door Wide Open For Its Competitors
Lululemon recalled 17 percent of its famous yoga pants for being too transparent. The product defect is expected to hurt Lululemon's reputation in the short-term. If women are paying $98 for yoga...
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This Ad Agency Charges $999 For A Single Tweet
The self-proclaimed World's Fastest Agency launched yesterday, and it has a strange new business pitch:1) Deposit $999 via PayPal to Ideas@FloydHayes.com 2) Send client brief via DM to @fastestagency...
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WPP's Sorrell Wants To Know, 'Is Your Mother A Dominant Woman?'
Yesterday, advertising tycoon Sir Martin Sorrell compared creative directors to "chimps," described advertisers as "mathsmen and madmen," and outlined the pains of managing successful people.It was the...
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COCA-COLA: Internal Numbers Show Big Online Buzz Just Doesn't Work
It turns out that having a lot of online buzz only impacts short-term sales by 0.01 percent, Coca-Cola senior manager for corporate market strategy and insight Eric Schmidt told an advertising...
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