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The Boston Phoenix Will Close After Advertisers Walked Away
BOSTON (AP) — The Boston Phoenix, one of New England's oldest alternative weeklies, is shutting down after 47 years because of a long-term decline in advertising revenue.Executive Editor Peter Kadzis...
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Shark Dies In Backyard Pool During Kmart Commercial Shoot
A 5-foot-long white-tipped shark died after it was placed into an above-ground backyard pool in Van Nuys, California, during a commercial shoot for Kmart, the LA Times reported.White-tip sharks are on...
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Hearst Should Be Wary Of Capitulating To Stripper's Blackmail Scheme
We don't yet know the full details of why Hearst Corp. asked Scott Sassa, its president of entertainment and syndication, to resign.The New York Post reported this morning that Sassa had browsed...
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There's No Such Thing As A 'Digital Marketing Strategy' Anymore
This article is sponsored by [x+1].Not long ago, digital marketing was viewed as a discrete, independent element of a company's brand management strategy. "Create a Facebook page" or “tweet more” might...
View ArticleHere's Samsung's First Ad For The Galaxy S4
Here's Samsung's first promotional video for its new Galaxy S4 phone. It's just under four and a half minutes long, and follows the usual new-product-intro consumer video rules: The new phone is the...
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Business Insider Is Hiring A Marketing Designer
We are looking for an experienced Marketing Production Designer to assist in the day-to-day production of marketing and promotional materials for Business Insider, including BI Intelligence and BI...
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H&M's Planning To Expand All Over The US: 'This Is Just The Beginning'
H&M has a major presence in the U.S. market, but now that the brand is firmly embedded in the minds of Americans, it's about to crank things up, Sharon Edelson at Women's Wear Daily reported.“We’ve...
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What Does McDonald's REALLY Think About Facebook? Find Out At Social Media ROI
One of the most recognizable brands in the world, McDonald's has more than 27 million "likes" on Facebook and almost 1 million Twitter followers. That's a lot of reach. But how does that significant...
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Inside The Early Acquisition That Helped Make Google A $200 Billion Company...
Google's AdSense product is a big source of revenue for Google. In Google's last fiscal quarter of 2012, ads placed on partner sites — AdSense — generated $3.44 billion in revenue, which accounted for...
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Facebook, LinkedIn, And Google Reveal Their Mobile Strategies at IGNITION Mobile
Business Insider is gearing up for IGNITION Mobile next week, March 21, in San Francisco. We've assembled the mobile and product leads from some of the biggest players in the industry, including...
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Someone Figured Out A Legal Way To Get Around A 75-Year-Old Ban On 'Surprise...
Kinder Surprise chocolate eggs feature a toy encased in their chocolate shells.They're great.And, as tons of Americans learn whenever they're driving home from a visit to Canada, they're illegal in the...
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JCPenney's Plan To Sell Caribou Coffee In Its Stores Is Dead (JCP)
JCPenney won't have Caribou Coffee shops inside its stores, Leslie Patton and Sapna Maheshwari at Bloomberg reported.Caribou CEO Mike Tattersfield told Bloomberg that his company “does not have plans...
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Here Are The Major Players In Mobile Advertising
We are in the post-PC era, and soon billions of consumers will be carrying around Internet-connected mobile devices for up to 16 hours a day. Mobile audiences have exploded as a result.Mobile...
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Red Bull Reveals Blackmailer's Threat To Contaminate Energy Drinks
VIENNA, March 15 (Reuters) - Red Bull's unusual decision to go public on a blackmailer's threat to contaminate its energy drinks with faeces could cost the brand far less long-term than any immediate...
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There's A Big Problem With Knowing Who's Viewed Your Facebook Profile
With a generation that has become very savvy with how the Web works, one of the obsessions we have is with how people interact with our updates and posts.It’s understandable really, humans are designed...
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Apple's New Ad Campaign Will Subtly Combat The Galaxy S4 (AAPL)
Just two days after Samsung announced its Galaxy S4 smartphone, Apple unleashed a new advertising campaign that highlights why people love their iPhones.The "Why-iPhone"page on Apple's website...
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20 Fantastic Beer Commercials That Have Never Been Seen In America
Since St. Patrick’s Day is coming up on Sunday, we decided to celebrate the occasion by looking at the ads that have beer as its main theme. If we’re going to be honest, some of the best advertising...
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What A 14-Year-Old Can Teach You About Management
My daughter Lily is fourteen. Over the holidays, she had her her first job. She was employed as a Christmas elf in Santa's grotto at our local farm shop. She is studying business at school but she...
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WPP Admits Actual Prices Of Online Ads Are Often 'Not Disclosed' To Clients...
WPP's digital media buying chief, GroupM CEO Rob Norman, has admitted to Ad Age that his company uses "arbitrage," the practice of buying media and the reselling it at a profit to clients without...
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Iron Maiden Will Launch Its Own Beer
Bruce Dickinson and Robinson's, a U.K. brewer, are preparing to launch an Iron Maiden-themed beer called "Trooper."The beer's bar tap will feature Eddie the Head, the skull-like monster that adorns all...
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