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Weight Watchers Crosses A Line In Tasteless New Charles Barkley Ad
Weight Watchers specializes in marketing to women, but its new ad looks like it's going for the 13-year-old boy demographic. The spot, created by McCann, stars Charles Barkley teaching a lesson in...
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Google, Again, Bested By A Rival In Terms Of Ad Reach
Google Ad Network is the top network by unique visitors who saw ads, according to comScore's September 2012 Top 50 Web Properties report. Google had a total of 203,739,000 unique visits, and 92.5...
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JOB OF THE WEEK: Director Of Information Security
Check out the Business Insider Jobs section >> As part of our new partnership with CareerBuilder.com, each week we'll feature one of the awesome jobs advertised on the Business Insider jobs...
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McDonald's Is Making The Next Big Move For Its Coffee Business (MCD)
McDonald's is going to start selling ground coffee, reports Annie Gasparro at The Wall Street Journal. Right now, its plans are limited to Canada, where the bagged coffee will be sold at major...
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Guess Which Nine SA 100 Winners Will Speak At IGNITION
"Cool" is a nebulous term. But every year Business Insider's tech reporters tackle the challenge of ambiguity to churn out the Silicon Alley 100, a list of New York's "coolest" techies. Among...
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After Two Weeks Of Testing, Facebook Is Actually Revving Up Its Pinterest...
A small hiccup for Facebook's latest attempt at weaving e-commerce into its site. Collections, a feature which let Facebook users place items that interested them in visual lists, similar to a service...
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MOBILE ADVERTISING'S DARKEST SECRET: Here's The REAL Error Rate For 'Fat...
Up to 50% of the impressions served on a static mobile banner ad are from accidental clicks or "fat finger" taps, according to GoldSpot Media's "Fat Finger Report." Accidental clicks or "fat finger"...
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Conservatives HATE Lena Dunham's Suggestive Obama Election Ad
"Girls" star and showrunner Lena Dunham made an official ad for Obama campaign where she talks suggestively about her "first time" ... voting, of course. And while some people love the double...
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PROJECT HOMERUN: Marissa Mayer's New Yahoo Homepage Is Going Wide (YHOO)
Marissa Mayer has a winner: Project Homerun, the crucial redesign of Yahoo's homepage, is going wider. Yesterday, TechCrunch confirmed our earlier reports with the additional news that more users are...
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This Might Be Yahoo's New Logo (YHOO)
Yahoo may be testing a new logo, according to an online survey spotted by a TechCrunch reader which asked people to say whether they preferred the old logo or a new, sleeker version. CEO Marissa Mayer...
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Incredible Ad Uses 17 Nude Painted Bodies To Depict A Crashed Car
In a new campaign encouraging drivers to reduce their speed and avoid deadly accidents, the Motor Accident Commission (MAC) of South Australia wanted something striking and different. They hired...
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Monica Cruz Will Model Sister Penelope's Designs In New Ads For Agent...
Oscar winner, Penelope Cruz, 38, and her younger sister Monica Cruz, 35, have teamed up to design a new diffusion collection for luxury lingerie company Agent Provocateur. The line will be called...
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Dallas Promoter Demands $7 Million Refund From Lance Armstrong
AUSTIN, Texas (AP) — A Dallas promotions company that paid Lance Armstrong $7 million for winning his sixth Tour de France is demanding he return the money. A spokesman for SCA Promotions says the...
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Meet The 20 Women Most Likely To Be Poached By Rival Ad Agencies
When we published our list of the 30 most powerful women in advertising, we also asked agencies and people in the marketing biz to tell us which women at competing shops they most admire or would love...
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The 15 Most Bizarrely Unnecessary Sexy Halloween Costumes Of 2012
One of the scariest parts of Halloween is the ability for the costume industry to turn even the most chaste and unobjectionable character or inanimate object into a "sexy" one. It seems just about...
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Google Is Now Doing Same-Day Shopping Delivery (GOOG)
Google has started testing a same-day delivery shopping service in San Francisco, according to the New York Times. This could be huge for Google's mobile consumer intent targeting strategy (dominated...
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18 Ads That Changed How We Think About Women
When people say sex sells, most of the time, what they really mean is that sexy women sell. For decades, advertisers have been finding different ways to feature women in ads in order to entice buyers....
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Yahoo Is The Latest To Ignore Microsoft's Do Not Track Default In IE10...
Prominent advertisers from P&G to Walmart have been particularly vocal about their disdain for Microsoft's anticipated "do not track" (DNT) function for Internet Explorer 10. Yahoo is the latest...
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Horrific Media Spend Data Say There WILL Be A Global Recession In 2013 (OMC,...
The four largest ad agency companies have all reported their Q3 numbers, and all of them agreed on one thing: The economics of media spending and the macro-economic picture generally don't look good...
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Here's The Massive Budget Microsoft Is Gambling On Windows 8 Ads (MSFT)
Microsoft is planning to spend $1 billion or more on advertising for its new Windows 8 operating system, according to Ad Age. The trade mag didn't give a source for its number. If true, the budget...
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