Watch The First iPad Mini Ad
Apple unveiled the iPad Mini yesterday as well as the new product's very first commercial. Rather than revealing on any of the iPad Mini's technical features, however, the spot focuses entirely on the...
View ArticleSee The 29 Biggest Executive Perk Packages in Advertising, Ranked By...
Earlier this year, we ranked the richest ad execs on the planet based on their annual income. But cash and stock aren't the full measure of economic life in adland's swankiest corner offices. It's all...
View ArticlePeople Respect Bankers And Politicians More Than Marketers - Today's Ad Brief
According to a study by Adobe and Edelman Berland, people think both politicians and bankers are more respectable than marketers. Only 13 percent of consumers think that marketing benefits society. In...
View ArticleThese Are The 13 Most Terrifying Ads Ever
It's that time of year again! Time to take out your pumpkin carving supplies, overdose on candy, and watch as many horror flicks on Turner Classic Movies as you can handle. To help everyone get into...
View ArticleDon't Miss Friday's Early Entry Deadline For The Webby Awards
Secure your place in Internet history with what The New York Times hails as the "Internet's highest honor": The Webby Award. Don't miss this chance to join the ranks of past Webby winners, including...
View Article10 Things You Didn't Know About Facebook's Carolyn Everson (FB)
Did you know that Facebook vp/global marketing solutions Carolyn Everson was involved in a failed attempt to persuade MTV to buy the company in 2005? Few do. Everson is better known as the Facebook ad...
View ArticleIt's Becoming Obvious That Coach Is More Threatened By Michael Kors Than It...
Coach says it's targeting different segments than Michael Kors, but now analysts are calling out that claim. Corinna Freedman, an analyst at Wedbush, writes in a note to clients that Coach is getting...
View ArticleWorld's First Cartoon Brief Inspires Law Firm's Goofy Marketing Campaign
Legal comics strike again — this time as part of a law firm's colorful marketing efforts. The Thompson Coburn law firm has come out with a two-page comic called "Swept Away," which follows the...
View ArticleInside The Bizarre World Of Sexy Halloween Costumes ... For Pets
The costume-booze industrial complex long ago repurposed Halloween from a night about chills into an opportunity for women to dress in "sexy," "sassy," and sometimes "sultry" outfits, rather than...
View ArticleGoogle Lets Advertisers Track Consumers In New Ways On iOS6 - Today's Ad Brief
Marketers and advertisers using iOS applications can now monitor app downloads on Google's AdWords This function has been available on Android phones since April. Gap is no longer planning to work...
View ArticleHere Are the 5 Huge Disasters In WPP's Q3 Earnings (WPPGY)
Where goes WPP, goes the advertising and media world. The agency holding company is so huge its results are a good proxy for the media business as a whole (and, I've argued a guide to GDP also). So...
View ArticleFacebook Is Failing In Europe — And It's All Russia's Fault (FB)
Facebook had a great Q3 2012, with revenue up 32 percent to $1.26 billion, driven largely by a 36 percent increase in advertising sales to $1.09 billion, and a new $152.6 million mobile ad business....
View ArticleIt Looks Like The Gay Marriage Controversy Actually Paid Off For Chick-fil-A
When Chick-fil-A president Dan Cathy made statements saying that gay marriage is "inviting God's judgment on our nation," people instantly began a movement against the fast food chain. There were...
View ArticleNBA Backpedals, Will Not Place Ads On Uniforms...For Now
The NBA angered a lot of fans earlier this year when the league approved the addition of ads to jerseys starting in the 2013-14 season. However, according to Darren Rovell of ESPN.com, the NBA has...
View ArticleApple Is Already Advertising The iPad Mini (AAPL)
Apple wasted no time sticking up a billboard for its new miniature tablet, the iPad mini. Today as we were walking in New York's Meatpacking District we spotted this billboard. The ad sits above...
View ArticleNow Apple And Microsoft Are Gunning For Pandora And Spotify (AAPL, MSFT, P)
How much longer will the indies last in online music? Apple is prepping an advertising-supported service to launch next year, Bloomberg just reported. Meanwhile, Microsoft is giving away a year's...
View ArticleHere Is The Apology To Samsung Apple Was Forced To Post (AAPL)
Apple is being forced by UK courts to post an apology to Samsung for accusing it of ripping off Apple's design. The apology is up on Apple's website now. Hilariously, this is mostly just a bigger...
View ArticleWhat It Looks Like When You Mix A Drink In Zero Gravity [TODAY'S AD BRIEF]
Perhaps inspired by Red Bull pulling off stunts really high up in the air, Stoli decided to send a mixologist to the edge of space too. Rokkan helped create the stunt in which a specially made Boeing...
View ArticleLena Dunham Makes A Sex Joke In This Official Obama Campaign Ad
Lena Dunham, creator of HBO's "Girls," shot this ad for President Obama's election campaign ... and she uses the spot to make a sex joke. "Your first time shouldn't be with just anybody. You want to...
View ArticleNew Samsung Galaxy S III Ad Touts Sex Video Capabilities
Rather than focusing on Apple-bashing, Samsung's new ad for the Galaxy S III uses an different but equally edgy pitch: the new phone is good for making, and viewing, sex videos, the company suggests....
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