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CHART: Here Are The Most Effective Local-Mobile Targeting Strategies
Location-based mobile marketing promises the sky: high conversion rates, surgical targeting, and rich consumer profiles.But does it deliver? According to many accounts, it does. Not surprisingly,...
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REPORT: Facebook Will Sell 15-Second Video Ads For $2.5 Million A Day (FB)
Bloomberg reports that Facebook will sell 15 second long television-style ads, that will appear on its site, for as much as $2.5 million a day. By comparison, 30-second ads on the Super Bowl tend to go...
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Applebee's Is Selling Its Own Brand Of 'Industrial Strength' Blow Up Dolls
Strange as it may sound, family-friendly restaurant chain Applebee's has a new business venture: selling "Industrial Strength" blow up dolls. (Technically they're called "Lunch Decoys," but if it walks...
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One Of Facebook's Key Marketing Partners Is In Bankruptcy After Laying Off...
Syncapse, the social media marketing management company that had hoped to provide enterprise-level solutions for companies such as Coca-Cola and Johnson & Johnson on Facebook, has filed for Chapter...
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Delta Quoted Sir Mix-A-Lot's 'Baby Got Back' On Twitter Today
If a company wants to stand out on social media, it has to have a personality.But that basic marketing strategy knowledge didn't prepare anyone for Delta's surprise tweet today quoting Sir Mix-A-Lot's...
View ArticleAD OF THE DAY: This Is The First Commercial For Carl's Jr.'s Awesome Pop Tart...
Carl's Jr. offered the Strawberry Pop-Tart Ice Cream Sandwich for a limited time in California. Social media outcry following the treat's discontinuation inspired the fast food chain to bring it back...
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Major Cannes Award Winner Sued For Copyright Infringement [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:JWT Puerto Rico has been served with a copyright lawsuit over an ad for Banco Popular that won many awards at last year's Cannes Lions festival,...
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Can Crocs Be Sexy? The Company Is Arguing Its Rubber Clogs Have A Certain...
Sensible people know that Crocs are the rubber shoes you give to small children who cannot tie their laces.Maybe an adult might wear them on a boat or at the beach.But they are not sexy.And yet ...The...
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Syncapse Bankruptcy Documents Lay Bare The Financials Of Marketing On Facebook
Syncapse, the social media marketing management company that filed for bankruptcy recently, collapsed despite having a roster of blue chip enterprise clients — such as JPMorgan Chase and Coca-Cola —...
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EMAIL: The Guy Who Turned Off Cookies In Firefox Just Quit The 'Do Not Track'...
After two years, 7,148 emails, 78 conference calls, 10 in-person meetings, and an impending "final deadline" postponed five times, influential online privacy advocate Jonathan Mayer is quitting the...
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PRICE BREAK ALERT: Startup 2013 Ticket Prices Are Going Up Thursday
What do the controversial and offensive apps“RapGenius,” “Lulu,” “Tinder,” and “Bang With Friends” have in common?Their founders are all speaking at Business Insider’s Startup Conference in October....
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How Candy Crush Convinced This 22-Year-Old Startup CEO That Games Are NOT The...
The worst kept secret of the mobile ad world is that a huge percentage of its revenues come from ads for games. Agencies talk a lot about how mobile ads — and their location-based targeting — will...
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What Actually Happens When You Click On Those 'One Weird Trick' Ads
You’ve seen them. Peeking out from sidebars, jiggling and wiggling for your attention, popping up where you most expect them: those “One Weird Trick” ads.These crudely drawn Web advertisements promise...
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McDonald's Didn't Put Its Name On This New Series Of Experimental Ads In France
McDonald's released a series of posters in France that don't mention the fast food chain's name anywhere on the the ad.The art, by TBWA/Paris, assumes that consumers will immediately be able to...
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Facebook's Video Ads Will Cost More Than The Networks Charge For The Super Bowl
Bloomberg reported that Facebook is hoping to charge advertisers between $1 million and $2.5 million dollars per day for the 15-second long video ads that they are planning to include three times a day...
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Publicis Omnicom Group's 4 Biggest Challenges
I had dinner with Maurice Lévy, CEO of Publicis Groupe, about a year ago in Paris. He’s physically an impressive, imposing figure. But equally impressive is his long list of accomplishments, building...
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Software Company Intuit Will Spend Millions On A Superbowl Ad For Another...
Companies spent up to $4 million in 2013 for a 30-second Super Bowl ad. Although the game provides the most visible ad space in the world — 108.4 million people tune in for the commercial breaks —...
View ArticleAD OF THE DAY: Here's Smirnoff's Really Obnoxious Attempt To Win Over The...
Smirnoff won over dudes in the "Bros Icing Bros" phenomenon of 2010. Three years later, Smirnoff Ice is going after the ladies with a campaign that's so bad, it's almost insulting.Ad agency 360i's...
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Nielsen Says Facebook's Video Audience Reach May Be Bigger Than The TV...
Good morning, AdLand. Here's what you need to know today:In a study commissioned by Facebook, Nielsen found that advertisers have the potential to reach an audience size that is the same or larger than...
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Foursquare Just Did A User-Tracking Deal With One Of Facebook's Biggest Ad...
Foursquare will allow Turn, one of Facebook's ad exchange partners, to target its users with ads based on their check-ins, according to Ad Age.The move was expected, as Foursquare had been using an ad...
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