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The Rise of Social TV: How Social Media Is Amplifying TV Advertising
Research has shown that TV-watching and social media usage isn't mutually exclusive. Consumers appear to love using social media while they watch TV. Many discuss what they're watching, and these...
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Why Local-Mobile Marketing Is Exploding
Location-based mobile marketing promises the sky: high conversion rates, surgical targeting, and rich consumer profiles.But does it deliver? According to many accounts, it does.Not surprisingly,...
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Omnicom And Publicis Announce Completely Unexpected Merger In Paris (OMC)
Publicis and Omnicom just finished their first press conference announcing their merger, creating the world's largest ad agency holding company.Here's the official announcement.The merger is...
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Havas CEO Thinks Surprise Omnicom-Publicis Merger Might Be Bad For Clients...
Earlier today, rivals Publicis Groupe and Omnicom announced a surprise merger that makes the new entity the biggest holding company in the world. Now totaling $23 billion in revenues, the newly minted...
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The Twitter Advertising Ecosystem Explained
Twitter's advertising efforts are analogous to Facebook's efforts. They are focused on in-stream ads, and also on leveraging naturally-occurring social activity on the site. This suggests something of...
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Here's The Big Downside To The Publicis-Omnicom Merger (OMC)
The first "Publicis Omnicom Groupe" press conference ended today amid applause and smiles at the news that the two ad agency holding companies will combine to become the world's largest ad network,...
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Publicis And Omnicom CEOs Tell Wall Street They Don't See Any Client Losses...
Omnicom CEO John Wren and Publicis Groupe CEO Maurice Levy were asked repeatedly about client conflicts on their call with Wall Street investors this morning. The call was held to describe the merger...
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Everyone Is Talking About The Publicis-Omnicom Merger [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Of course the biggest news from this weekend is that formerly number two and three holding companies, Publicis and Omnicom, merged. Revenues for...
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Acura Sent 100 Followers A Snapchat
Last week, Acura decided to experiment with a new medium when it wanted to preview a new prototype NSX supercar: Snapchat.“If you look at the numbers, Snapchat is way past being a niche platform,”...
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Is The Car The Next Frontier For The Mobile Revolution?
Now that the mobile floodgates are open, developers, manufacturers, and platform operators are trying to find devices that will channel the next wave of mobile usage and innovation. One line of...
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Hooters Wants America To Eat A Million Wings For National Chicken Wing Day
Today is National Chicken Wing Day, which means that restaurants across the country will offer specials on wings.One of those restaurants is Hooters, which is offering a $12.99 all-you-can-eat wing...
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The Facebook Advertising Ecosystem Explained
Facebook is a daily destinations for millions and millions of consumers. Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habits....
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Kmart Made A Rap Video
Kmart teamed up with Da Rich Kids— the smattering of 10- to 13-year-old rappers who brought you "Hot Cheetos & Takis"— to create a rap video about the discount retailer.Lyrics include: "My school...
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These Are Biggest Client Conflicts Created By The Most Massive Ad Company...
When a major marketer chooses to spend hundreds of millions of dollars with a certain ad agency, it usually doesn't expect its arch rival to be housed under the same roof.But after holding companies...
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The Brits Are Using Twitter To Organize Cash-For-Sex Parties
The world's oldest profession has been advertising itself on Twitter since the service was founded.But a group of users in Essex, near London (the New Jersey of the U.K., basically) have taken it a...
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Advertisers Are Sabotaging Competitors' Brands To Get Them Banned From Reddit
A search engine marketer who posts on Reddit using the name Friggersly has done the world a favor by posting the text of an online conversation between two spammers who are paid to sabotage the brand...
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Even The Onion Wrote About The Omnicom-Publicis Merger [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Even The Onion has a story on the Publicis-Omnicom merger, "bringing together the largest collection of people with no discernible skills...
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Coca-Cola And Pepsi Are Still Silent About Their Ad Agencies' Huge New...
Yesterday, we broke down the biggest conflicts of interest that exist under the newly minted Publicis Omnicom Groupe— a merger of the former second and third largest advertising holding companies in...
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How AirBnB Influenced eBay's Mobile App And A Redesign Of The Entire Site (EBAY)
eBay may not be able to buy AirBNB— even though the two would be a perfect fit together — but the room-letting startup is influencing how the auction giant does business nonetheless.eBay CEO John...
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Advertising Stocks Hit Brand New Highs In Anticipation Of More Mergers
Wall Street is still reacted to Sunday's Publicis-Omnicom merger by driving up stock prices for competing companies in speculation that a wave of M&A might sweep the sector.Although Omnicom and...
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