Skydiver Felix Baumgartner: The Critics Are Just Jealous Of Me
Last October, 8 million YouTube users watched Austrian skydiver Felix Baumgartner jump from a space capsule that had carried him 24 miles about the New Mexican desert, and then become the first person...
View ArticleThis Government-Funded Pub Bathroom Prank Is Genuinely Terrifying
The U.K.'s Department of Public Transportation played a prank on unsuspecting pub-goers that is actually terrifying.Watch before we ruin the surprise:Those guys will certainly think twice before taking...
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No One Has Noticed That 1,000 People Were Laid Off From Mobile Ad Companies...
All those venture capitalists pouring money into mobile advertising startups might want to ask themselves why there have been as many as 1,000 layoffs at mobile ad companies and marketers this year.The...
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How Location-Based Data Is Making Mobile Advertising Explode
With 770 million of the 1.2 billion smartphone devices worldwide equipped with GPS, location data has begun to permeate the entire mobile space.Location-enabled mobile ads have generated excitement for...
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Steve Jobs' Top Adman Has A New Theory About Why Apple's Founder Named The...
Advertising legend Lee Clow worked with tech legend Steve Jobs for 30 years to create some of the most iconic commercials in advertising history.From the iPod shadow silhouettes to the "Think...
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The Rise of Social TV: How Social Media Is Amplifying TV Advertising
Research has shown that TV-watching and social media usage isn't mutually exclusive. Consumers appear to love using social media while they watch TV. Many discuss what they're watching, and these...
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Why Cookie-less Consumers Are A Good Thing
New technology, consumer sentiment, and industry changes are all affecting the future of the third-party cookie (3PC). While the cookie-based revenue on retargeting and third party data is still...
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What Advertisers Can Take Away From Facebook's #FBRape Scandal
The recent #FBrape campaign, orchestrated by Women, Action and the Media, the Everyday Sexism Project and activist Soraya Chemaly, and backed by over 100 organisations, targeted big name Facebook...
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Apple 'Spends Millions Of Dollars On Ads That Don’t Even Run' (AAPL)
Apple launched a new corporate image campaign last night, a change of gear from the onslaught of product-specific ads it has relied on in recent years.The tagline for the campaign is "Designed by Apple...
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We Can't Stop Watching This Spanish Nightclub Video Which Employs Every '80s...
Amnesia is a nightclub on Ibiza, Spain, an island famed for its colossal seasonal techno clubs. (It also has some of the most beautiful unspoiled beaches in the Mediterranean).Amnesia will open for the...
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13 Things That Seem Like Scams But Are Actually Really Great
People are always on the lookout for scams. You kind of have to be, these days.While a website may assure you you're that millionth visitor, you probably don't want to risk it for an iPod. Believe it...
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The FTC Is Sick Of Celebrities Ignoring Rules For Sponsored Tweets
When Kim Kardashian starred in a Sketchers Super Bowl ad in 2011, no one was wondering whether or not she was paid for the spot.It's less clear when Kardashian posts a TwitPic of herself rubbing EOS...
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Lululemon Has One Huge Hope For Expansion
Lululemon has one hope for expansion: men. The company is in flux a day after CEO Christine Day announced she was stepping down following a major recall of yoga pants for being too sheer. Since then,...
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Nestle Is Making A Bottled Water For Rich And Fashionable Women
Nestle is releasing a new water bottle that it hopes will attract affluent customers. The new water, Resource, is being aimed primarily at “a woman who is a little more on the trendy side and...
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News Corp Sued Over 'I Will Destroy You!' Remark That Cost $655 Million (NWS)
It's been 14 years since Paul Carlucci, the former publisher of the New York Post and now the CEO of News America Marketing, both owned by News Corp., said the words, "I will destroy you!" in a meeting...
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Desktop Ads Are About To Enter A Long, Slow Decline [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:eMarketer predicts that desktop-based ad spending will peak in 2014. Soon it's going to be all about mobile.Fallon lost the Cadillac creative...
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Unruly Media's Office Is A Shrine To Viral Video
Unruly Media is a social media-focused company that has cracked the code of what makes videos go viral.Unruly has tracked 329 billion video views, worked with more than 400 brands (including Coca-Cola,...
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Digital Advertisers: Don't Stop Innovating
Necessity is the mother of invention. But when you take away necessity, do you still invent? For the sake of creativity in interactive advertising, I hope so.Digital advertising is on an incredible...
View ArticleAppNexus CEO Says IPO Could Be Dependent On Timing Or Acquisition Prospects
AppNexus CEO Brian O'Kelley sat down with Business Insider at his New York headquarters recently and we asked him the same question everyone else is asking him: Will AppNexus file for an IPO?As usual,...
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The Kid In The Mixed Race Cheerios Ad Has A Black Dad And A White Mom In Real...
Grace Colbert, the adorable little girl in a new Cheerios ad that features a mixed race family, comes from a mixed race family in real life, MSNBC discovered.The Colberts are turning out to be a huge...
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