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LAST CALL: Who Are The Most Powerful People In Mobile Advertising?
It's time once again to rank the most powerful people in mobile advertising. And, as usual, we want your input.Take a look at last year's list, and also our list of the most powerful women in mobile...
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New Superman Movie Will Have The Most Commercialization Ever: 100 Marketing...
If you like product placement in your movies, then you're going to love "Man of Steel," the new Superman movie. Ad Age reports that 100 companies have paid a combined $160 million for the rights to do...
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Beyond Pinterest: The Best Of Other Social Commerce Business Models
Facebook and Pinterest may be the biggest players in social media - but they don't own the social commerce space. Social commerce is still a young category, with room for new formats and innovations...
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Why Local-Mobile Marketing Is Exploding
Location-based mobile marketing promises the sky: high conversion rates, surgical targeting, and rich consumer profiles.But does it deliver? According to many accounts, it does.Not surprisingly,...
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Apple Admits Steve Jobs' Vision For iAd Was A Huge Flop (AAPL)
Apple will repurpose iAd, its mobile ad serving system, to support its new streaming music service, which some are calling iRadio.The new service will compete with Pandora, which has vastly outpaced...
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Intel Has A New Slogan [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Intel changed its slogan from "Sponsors of tomorrow," which it has been using since May 2009, to "Look inside."VP of marketing Deborah Conrad...
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Here's Everything We Know About Apple's New Vision For iAd And iRadio (AAPL)
Here's everything we know about how iAd will work with iRadio, Apple's new streaming music service set to be unveiled next week at WWDC, Apple's developers conference:For mobile advertisers, Apple has...
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Amazon On Course To Make $805 Million In Ad Revenue This Year (AMZN)
eMarketer has published a couple of eye-popping charts about the size of Amazon's ad business. The first estimates Amazon made $610 million in ad revenue last year:Note that Amazon is on track to make...
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Google Just Threatened To Ban News Sites That Run Advertising It Doesn't Like...
In the last week, Google has twice made clear threats against web sites that run "native" ads or sponsored content that isn't properly disclosed to readers and that appears to be regular news...
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31 Crazy Fast Food Menu Items You Can Only Get In Japan
McDonald's recently made headlines for the Japanese Mega-Potato.The Mega-Potato (say that out loud, it sounds awesome, "MEGA-POTATO!") is a huge container of fries that also holds the distinction as...
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YES! Amazon Will Start Delivering Your Groceries (AMZN)
Amazon plans to start delivering groceries in 40 U.S. markets, according to Reuters, in hopes of destroying/disrupting the $568 billion food marketplace.Amazon has been testing grocery delivery —...
View ArticleHeineken Launched An Online Reality Series That's A Lot Like 'The Hangover'...
Good morning, AdLand. Here's what you need to know today:Heineken launched a reality TV series in which people are placed in really strange situations, like getting dropped in the middle of the Alaskan...
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Google's Ad Chief Referred Questions To Facebook At His Own Ad Event (GOOG, FB)
Google unveiled a bunch of new upgrades to its DoubleClick Digital Marketing suite yesterday but a lot of people ended up talking about what isn't in there: The ability to buy ads on Facebook.Neal...
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Swiffer Pulls Ad Showing 'Rosie The Riveter' Icon Doing Chores
Swiffer got in trouble for its reinterpretation of WW2 symbol Rosie the Riveter by recreating her image in an ad for house cleaning supplies.News outlets noticed when Heather Beschizza tweeted the...
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How Big Data Will Transform The Mobile Ecosystem
The world is awash in data.CIBC, a Canadian bank, predicts that information-generation growth will increase 50 times over the next decade. IDC, a market research firm, similarly forecasts a 44-fold...
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Only 'Beautiful People' Are Allowed To Apply For These Help Wanted Ads
Beautiful People, the dating site that you can only join if its existing members agree that you're beautiful, has started a help wanted ad section, listing jobs available for the very attractive.Only...
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This Bizarre PSA Says The 'Real War On Women' Is Gun Control
While the "war on women" is often characterized as legislation that threatens reproductive rights, a new, low-budget PSA claims that "the real war on women" is different: Gun control.The Citizens...
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Britain Bans Ad Showing Pamela Anderson Covered In Cream
A TV advert featuring Pamela Anderson playing a company boss being squirted with cream has been banned for being 'sexist and degrading' to women.The Advertising Standards Authority said the advert, in...
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Turkish Protesters Raised Enough Money To Put This Giant Ad In The New York...
The Web-savvy Turkish protesters are on track to have a full-page ad in the New York Times on Monday.Using online crowd-funding website Indiegogo, a handful of volunteers have raised almost double the...
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9 Honest Brand Slogans You'll Never See Companies Adopt
Slogans are crucial for company marketing campaigns. But Reddit wanted to know, are slogans honest?More than 16,000 Redditors suggested what brands' real slogans would be if they were actually being...
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