Clik here to view.
JELL-O Is Trying To Rebrand The Abbreviation 'FML' [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:JELL-O is trying to rebrand the meaning of "FML" with a hashtag campaign. "Most people think #FML stands for something negative, but JELL-O sees...
View ArticleClik here to view.
A Turkish Law Aims To Ban All Alcohol Ads
ANKARA, Turkey (AP) — Turkey's parliament has passed legislation to ban all advertising of alcohol and tighten restrictions on sales in the mainly Muslim but secular country.The legislation, adopted on...
View ArticleClik here to view.
Gisele's Backside Is Starring In A New Ad Campaign
When you’re a world-famous fashion model, your face is your fortune. Odd then, that Gisele Bündchen’s new campaign doesn’t feature hers.In her latest assignment for cult New York label BLK DNM, the...
View ArticleClik here to view.
McDonald's In Australia Just Released A Series Of Really Depressing Ads
McDonald's in Australia just released a series of ads that pulls at the heartstrings ... but in an incredibly depressing way.It's a clever campaign that shows the ripple effects of the chain's Loose...
View ArticleClik here to view.
The Guy Who Created Google+ And Then Redesigned Facebook Has A New Job (FB)
Paul Adams, Facebook's global head of brand design (and a former Google alum), has left the company to take a position with Intercom, a company that makes customer communications, messaging, and...
View ArticleClik here to view.
Saks Fifth Avenue Explores A Sale, Woos Investors With Prime Manhattan Real...
Will one of the retailers for the 1% get a new owner? Luxury department store retailer Saks Fifth Avenue is exploring a sale, according to media reports.Although luxury goods sellers have fared better...
View ArticleClik here to view.
ENDING SOON: Enter To Win A Kindle Fire From Business Insider
We're giving you a chance to win a Kindle Fire HD. Become a newsletter subscriber now to enter. If you're the lucky winner you will have a host of features at your fingertips. Entry deadline is May...
View ArticleA Suicide Prevention PSA Makes A Brilliant Use Of Ad Pre-Roll
Publicis Brussels has created an ad for the Belgian suicide prevention line, Centre du Prevention de Suicide, that makes creative use of the pre-roll skip ad feature. The work aims to recruit good...
View ArticleClik here to view.
INFOGRAPHIC: Inside The Mobile Real-Time Bidding Ad Ecosystem
Real-time bidding, or RTB, is a style of programmatic buying in which digital advertising opportunities are auctioned off in real-time. The auctions take place in milliseconds as advertisers bid on the...
View ArticleClik here to view.
Flickr Has A Secret 'We're Hiring' Ad Only Engineers Can See
Flickr is hiring a select batch of software and mobile engineers.To make sure that only the right kind of candidates apply, the company hid its "We're hiring" ad in the source code of the newly...
View ArticleClik here to view.
The Social Media Advertising Ecosystem Explained
The media constellation has become increasingly fractured. The Web produced the initial fissure, but mobile created new cracks in the landscape. Today, no single medium earns more than 45% of our media...
View ArticleClik here to view.
Bloomberg Businessweek Is Trying To Shame Millennials Into Moving Out Of...
Bloomberg Businessweek has a new promotional campaign that it hopes will jumpstart the economy: Shaming millennials into moving out of their mom and dad's house."Not exactly the kind of co-habitating...
View ArticleClik here to view.
This Survey Says Tumblr Is a Ghost Town For Brands (YHOO)
One issue Yahoo will have now that it plans to build out Tumblr's advertising offerings is persuading advertisers to actually show up on Tumblr.We recently reported that Tumblr's ad products offer only...
View ArticleClik here to view.
Why Miles Nadal Is Wrong To Only Hire People In Their 20's
Two weeks ago, I was at the ANA Financial Management Conference in Phoenix. How did I, a former copywriter indifferent to most things financial, end up at a meeting filled with CFOs and accounting...
View ArticleClik here to view.
After Selling For $30 Million, Ad Company Felix Got An Office With A Huge...
Last year, IAC bought New York-based pay-per-call advertising business Felix.As part of the reportedly $30 million acquisition, IAC rented Felix a new office in Times Square. Felix CEO Brent Metz...
View ArticleClik here to view.
Creatives: Here's Why You Need To Start At The Bottom
Dear Jr Creative,I’m a firm believer in earning your keep, starting from the bottom, doing the less than desirable well, before moving up.Prove yourself on what seemingly matters little, and people...
View ArticleClik here to view.
23 Crazy, Beautiful Ad Agency Staff Photos
Most companies take staff photos, either asking employees to pose individually or as a group.But because ad agencies are obsessed with the way things look, they put more effort into their staff...
View ArticleClik here to view.
Amazon Is Working On A Plan To Deliver Your Groceries (AMZN)
If you live in Seattle, you're probably familiar with Amazon Fresh, the e-commerce company's same-day grocery delivery business.Although Amazon Fresh has been around since 2007, it has never expanded...
View ArticleClik here to view.
There's A Battle Raging On Your Smartphone
If like most people you use Facebook on your mobile device, you’ve probably noticed more ads amongst your friends’ updates. But what you may not realize is that a battle is raging among the savviest of...
View ArticleClik here to view.
You Are Less Beautiful Than You Think
In April 15, 2013 Dove launched a 3-minute video entitled “Dove Real Beauty Sketches.” The video achieved instant popularity and has been watched millions of times — a successful viral campaign which...
View Article