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Why Social Media Advertising Is Set To Explode
It's not difficult to understand the lure of social media advertising.Social networks like Facebook and Twitter are daily destinations for millions of consumers. Increasingly, their ad products offer...
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AD OF THE DAY: At 52, Actress Tilda Swinton Is The New Face Of Chanel
Tilda Swinton is the new face of Chanel's "Metiers d'Art Paris-Edimbourg collection," which (as the name suggests) has a Scottish theme.Although the lanky, 52-year-old, Oscar-winning actress was born...
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Google's Homepage Features The Most Touching Logo Ever
The "Doodle" featured on the masthead of the Google homepage Thursday is probably one of the most powerful logo designs we've ever seen.The doodle was created by Sabrina Brady, a 12th grader in Sparta,...
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25% Of People Say Birthday 'Success' Is Based On How Much Social Media Love...
A quarter of people say that the number of messages they receive is the main way they would measure the success of their birthday, research from gift card company One4All has found.The research...
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Walmart Hired A Former Bush Advisor As New PR Exec [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Walmart hired Dan Bartlett to be its new EVP of corporate affairs. Before taking the position, the 41-year old ran PR firm Hill & Knowlton's...
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Everyone Is Confused About The Pro-Gay, Pro-Gun Posters Plastered Over...
Normally, the forces fighting for gay rights and gun rights aren't closely associated with one another.That's why eyebrows have been raised over a series of posters equating laws aimed at limited gun...
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An Ad Agency Is Suing Cartoon Network For Allegedly Stealing This 'Annoying...
A North Dakota advertising agency is suing the creators of a Cartoon Network show, alleging that they copied a state marketing campaign.H2M, a Fargo-based advertising and marketing agency, filed the...
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Abercrombie Finally Apologizes For Excluding Large Women
Abercrombie & Fitch has finally apologized for the exclusion of large women from its clothing line. “We look forward to continuing this dialogue and taking concrete steps to demonstrate our...
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Twitter Just Unveiled A Huge New Video Strategy
Twitter CEO Dick Costolo and his team are launching a new video content promotion tool called Twitter Amplify.The launch partners include A&E, Bloomberg TV, Clear Channel, Discovery, MLB, New York...
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This Is Twitter's New TV Ad Product
Twitter chief revenue officer Adam Bain and MIT Media Lab Cognitive Machines director Deb Roy launched a new TV ad targeting platform for Twitter advertisers today.The concept is simple: Advertisers...
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Eminem Is Suing Facebook For Allegedly Ripping Off His Song In Home...
Eminem's song publisher Eight Mile Style is suing Facebook and its Portland ad agency Wieden+Kennedy for allegedly copying his 2000 song "Under the Influence."The publishing house filed a 12-page...
View ArticleMicrosoft Has Another New Ad Bashing The iPad (MSFT, AAPL)
Microsoft has a second tablet ad that bashes the iPad. In his ad, Microsoft simply lists some features Windows 8 has that the iPad doesn't. We doubt this helps Microsoft's weak Windows tablet sales,...
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Kmart Is Betting Potty Humor And Profanity Will Save Its Business
Kmart is expected to announce its Q1 earnings today. So to get consumers in the mood, it released a brand new ad that it hopes people will mispronounce, touting the company's "big gas savings."After...
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McDonald's Gives Cleveland Hero Charles Ramsey Free Food For A Year
McDonald's has offered Cleveland kidnapping hero Charles Ramsey free food for a year."We can confirm that the local owner-operators of the McDonald’s restaurants in Mr. Ramsey’s neighborhood have...
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Verizon And J.Lo Are Launching A Mobile Brand For Latinos
Wednesday, Verizon announced a new collaboration with Latino mega-star Jennifer Lopez to launch Viva Movil, a mobile brand targeting America's expanding Hispanic population.Lopez is the majority owner...
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The FTC Is Probing Whether Google Hurts Competitors In Web Display...
The FTC has launched an antitrust probe into whether Google's dominance of the display ad business on the web hurts competition, Bloomberg reports.The assessment, which is preliminary and may not...
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Not So Loud, Sir Martin (The Creative People Can Hear You)
An open letter to WPP CEO Martin Sorrell from a creative guy who works for him (at least, as of this writing).Dear Sir:At the MediaCom Beyond Advertising event in London on Wednesday you said, “The...
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WPP CEO Martin Sorrell Is Targeted In An 'Open Letter' From One Of His Own...
Mark Silber, the executive creative director of WPP-owned mobile ad agency Joule, has criticized his boss — WPP CEO Martin Sorrell — in an "open letter" for what Silber says is Sorrell's excessive...
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P&G CEO Bob McDonald Steps Down After Pressure From Bill Ackman, Activist...
Bob McDonald, the 59-year-old CEO of Procter & Gamble and a 33-year veteran of the company, has stepped down suddenly.He will be replaced by an old hand: his predecessor, A.G. Lafley (presumably on...
View ArticleApple Is Once Again Delivering Great TV Ads (AAPL)
Apple released another new iPhone ad last night.It follows in the style of the previous iPhone ad. It has delicate piano music, and images of people using their iPhones, with no dialog. These ads are...
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