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And Now Twitter Wants To Run Video Ads, Too
Twitter is in talks with NBC and Viacom to bring video content and advertising to the service, Bloomberg reports:Twitter ... is racing to add video content that will get users to spend more time on the...
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Google Employs 'Hundreds' Of Humans To Sniff Out Ad Fraud On The Web (GOOG)
Fraud in online advertising is a huge business, we noted recently.Botnets generate clicks automatically, at the same overall rates as humans, making them difficult to detect. Some publishers claim, and...
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Dove Uses FBI Sketch Artist To Show Women How Negatively They See Themselves,...
Unilever's "real beauty" campaign for Dove is becoming increasingly clever. This time around, the soap brand and its agency, Ogilvy, employed an FBI sketch artist to draw women as they described...
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This Is The Most Impressive Vine Brand Campaign We've Seen Yet
With Vine sitting on top of the U.S. App Store's list of free apps, advertisers are finding ways to master Twitter's six-second video sharing platform.Although a 12-person peanut butter company found a...
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AppNexus CEO Admits Original Web Ad Prices Are Sometimes Not Revealed
Spring has brought with it a season of confession in the online ad world: AppNexus CEO Brian O’Kelley recently told a conference that his company does not always reveal the original price of ad media...
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UK Tabloid Considered Running This Anti-Thatcher Ad After Her Death
The publisher of the Daily Mirror considered running an advertising campaign highlighting how its titles opposed Lady Thatcher's divisive policies in the 1980s, after the former Conservative prime...
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Google: Developers Can't Use Google Glass For Advertising
Google is about to send a batch of Google Glass headsets to developers (and people who won a Twitter contest) with one condition: the Mirror API states that they can't serve ads on the device.The...
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Digital Advertising Has Now Blown Past All Other Media But One...
The IAB Internet advertising report for 2012 is out.Overall, digital advertising grew a respectable 15% in 2012, with the biggest increases coming in search, mobile, and display.The industry totaled...
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Spencer Reiss And Advisory Board Of Digital Gurus Join IGNITION 2013
We're psyched to welcome wide-ranging tech writer and Wired contributing editor Spencer Reiss as Director of IGNITION, Business Insider's annual conference on the Future of Digital Media. Spencer will...
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German Parenting Magazine Uses Photos Of Sexting Teens In New Ad Campaign
German parenting magazine Fritz + Fraenzi launched a new marketing campaign that veers from thought provoking to borderline inappropriate. (Warning: Although there is no nudity, the ad may not be...
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Even A Big Mac Is Too Expensive For American Consumers
McDonald's sees value as the only way to get people in restaurants right now, reports Annie Gasparro at The Wall Street Journal.The Big Mac (at an average price of $3.57) is too expensive for many...
View ArticleWhat LinkedIn Thinks The Ideal Ad Sales Candidate Looks Like
If you want to work for LinkedIn's ad sales department, you'll probably have to go through Danielle Bermond, the company's senior human resources business partner in New York.LinkedIn often has around...
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This Music Video Uses Your Computer Cursor To Create Itself
The coolest music video we've ever seen is also a feat of computer programming.The video crowdsources the cursor path of every viewer who watches it. As it plays, there are instructions for your mouse...
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Mark Zuckerberg Really Did Stand Fully Dressed In A Pool For Facebook's New Ad
Last week, Facebook started unrolling a series of television ads for its new invention: Facebook Home.The campaign revolves around escaping from boring situations, be it sitting by your aunt at a...
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AD OF THE DAY: The Sudden Twist In This Cliched Ad Will Make You Cry At Your...
BBH London's new PSA for first aid education gets its point across, turning a cliched format — the heart-tugging cancer ad —on its head.The video ropes viewers in from the start with the dramatic story...
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Facebook Takes Its First Step Toward Rivaling Google's Search Business
A few months ago, Facebook introduced one of the core pillars of its business: Graph Search. Now it has started testing ways to monetize it.Graph Search will eventually let all Facebook users find...
View Article13 Years Later, News Corp. Finally Creates A '21st Century Fox' Brand (NWS)
Bloomberg reports that when News Corp. spins off its TV and film entertainment division, it will be called 21st Century Fox. Within that, the movie studio unit will retain its current name, 20th...
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Marissa Mayer Explains Yahoo's Display Ad Revenue Drop [THE BRIEF]
Good morning, AdLand. Here's what you need to know today: Yahoo revealed in its quarterly earnings call that its display advertising fell 11% to $455 million. Mayer said that the decline was in large...
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Epicurious Used Boston Bombings To Push Cranberry Scones On Twitter
Epicurious, the food web site owned by Conde Nast, went there: The morning after the Boston Marathon bombings it suggested Bostonians could uses some cranberry scones or some energy breakfast cereal on...
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What Massacres Would Look Like If Gunmen Used 18th Century Muskets
Gun control advocates may be losing the political battle in the U.S. — they have a lot less money, after all — but they're winning when it comes to ad creativity.This spot for States United to Prevent...
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