CBS Films Pranks And Terrifies Consumers To Get Them To Buy Movie Tickets
In an odd twist of movie marketing, CBS films thought that the best way to get an audience into theaters for "The Last Exorcism Part II" was to absolutely terrify a group of unsuspecting ladies at a...
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IGNORE THE HATERS: Why Groupon Is Actually Making Progress (GRPN)
Investors hated Groupon's Q4 2012 earnings— both revenue and non-GAAP earnings came in lighter than expected. That places renewed pressure on CEO Andrew Mason, whose job was called into question back...
View ArticleAD OF THE DAY: Lance Bass And Other D-Listers Sing About How Miracle Whip...
Thanks to Miracle Whip, we know what cause Lance Bass, Susan Boyle, The Village People, and Wynonna Judd would sing about if they got together to record a benefit song.The "We are the World"-esque song...
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Pandora Cracks Down On Free Listening In Drive Toward Ad-Free Subscriptions (P)
(Reuters) - U.S. online streaming music company Pandora Media Inc said it would cap free mobile listening at 40 hours per month as it tries to overcome rising royalty costs.Pandora, which relies mainly...
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Yahoo: 'Ads And Content Are Going To Merge More And More' [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Yahoo COO Henrique De Castro talked about the future of advertising at the company at the IAB's annual leadership meeting and how it is going to...
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Are These The 10 Best Magazine Covers Of The Last 100 Years?
Kate Moss wearing a crown and sceptre. One of Dr. Who's Daleks. Darth Vader.These are the subjects among the 10 contenders for best magazine cover of the last 100 years, as voted by readers of the...
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These Retailers Face Most Risk From Amazon's 'Showrooming' Mobile Customers...
"Showrooming" is the concept that describes shoppers who walk around stores like Walmart, Target and Best Buy and then use their mobile phones to compare prices at other stores or online at Amazon.An...
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Skechers Is Selling A Shoe Called 'Daddy'$ Money' To Teenage Girls
Skechers is under fire for marketing a shoe called "Daddy'$ Money" to teenage girls.The tag line for the $50 to $80 shoe, which swaps the "s" with a dollar sign to really drill in the point, is: "Get...
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What Ikea's Furniture Looked Like In 1973
Ikea prides itself on its ultra-modern design.But the retailer fell victim to 1970's fashion trends like everyone else. Leonora Epstein at Buzzfeed posted some amazing images of Ikea catalogs through...
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BII REPORT: The Mobile Advertising Ecosystem Explained
We are in the post-PC era, and soon billions of consumers will be carrying around Internet-connected mobile devices for up to 16 hours a day. Mobile audiences have exploded as a result.Mobile...
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13 Beautiful But Creepy Cinemagraph GIFs From The Nicole Kidman Movie 'Stoker'
Last year, we told you how cinemagraphs — GIFs in which only a small part of a still photo is animated, creating an eerie effect — would become the hot new creative vehicle for advertisers.In March,...
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The Weather Channel Dumps Water On Commuters In Completely Obnoxious...
To promote its new Android app, The Weather Channel decided to literally make it rain on unsuspecting commuters sitting under the shelter of a bus stop.The company planted a man, with said app, inside...
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Nominate Influential Instagrammers Advertisers Are Dying To Work With
*Deadline extended to March 1.Instagram has created some instant photo-celebrities, and brands have started to take note.We took a look at nine influential Instagrammers— some professional...
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JCPenney Has Hired The 'New Coke' Mastermind To Help Turn Things Around
JCPenney CEO Ron Johnson announced on the company's Q4 earnings call that he has brought on former Coke marketing exec Sergio Zyman as an advisor as he tries to turn around the ailing department...
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Is Mobile Taking Over The Web? Find Out At IGNITION Mobile
If you run mobile at your company or work at a mobile company or simply want to learn what's coming next in THE technology megatrend, you can't afford to miss IGNITON Mobile, Business Insider's...
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McDonald's Is Killing Off A Few Menu Items (MCD)
Here's some bad news for some McDonald's fans.The fast food titan is cutting Chicken Selects and the apple walnut salad from its menu.The Angus Third Pounder may also be killed off, according to a...
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Now Amazon Veterans Are Running Groupon (GRPN, AMZN)
Now that Groupon has fired its CEO, Andrew Mason, the e-commerce company is largely in the hands of its current management team.And more than half of its management team previously worked at the...
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It Wasn't Just The Stock—Groupon CEO's Employee Ratings Tanked, Too (GRPN)
One reason why Andrew Mason held onto his job as Groupon CEO for long, we were told, was that he had the support of employees—and ousting him would crush morale.That no longer seems to be the case,...
View ArticleAD OF THE DAY: Nivea Cruelly Terrorizes Air Travelers With A Fake Arrest Stunt
Picture this: you're sitting at a terminal waiting for your flight to begin boarding. You look at the person seated in front of you and notice he/she is reading a newspaper with your face on the cover....
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They Can't Sell Ads On Mobile In China Either
YoukuTudou, China’s equivalent to YouTube, released quarterly and full-year earnings today that sent its Nasdaq-listed shares plunging 12% after the closing bell.The loss-making company, formed by a...
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