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The Zombie Websites Of Dead Retailers
Many big retailers have died since the rise of the web and e-commerce — either by being snatched up and killed off by their competition, or by failing to adapt and going bankrupt. Even so, a lot of...
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Is Volkswagen's Super Bowl Ad Racist?
Everyone loves a good Super Bowl ad scandal, but Volkswagen is one of the last companies we'd expect to be accused of inappropriate content.Between a pint-sized Darth Vader and an adorably obese dog,...
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A Bunch Of Hostess Brands May Have Just Been Saved
Two bidders just offered to buy divisions of Hostess, the famous baked goods chain that's going through bankruptcy. McKee Foods, which is best-known for Little Debbie cakes, offered to pay $27.5...
View ArticleCoca-Cola's New Ad Campaign Desperately Downplays Its Role In The Obesity...
The marketing mavens at Coca-Cola must long for those halcyon days of yore when the simple act of drinking an ice-cold Coke occupied a spot in the Great American Pantheon—right next to mom, her apple...
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JCPenney Is Eliminating The Receptionists At Its Salons — Perhaps 1,000...
JCPenney is eliminating salon receptionists company-wide, employees at the company tell us.The receptionists are being let go on March 10, and some will be replaced by stylists "fresh out of school."...
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MAYER: 'We Need To Start A Chain Reaction' (YHOO)
We now know Yahoo's mission under CEO Marissa Mayer, which is serving up users a personalized version of the Web.Now, in Yahoo's fourth-quarter earnings call, she explained her strategy for making that...
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Why Branded Content Is A Big Waste Of Time For Most Advertisers
Last week I talked about the long running success and cost effectiveness of Blendtec’s “Will it blend” YouTube campaign in comparison to the mostly fruitless, multi-million dollar extravaganzas we can...
View ArticleTaco Bell Pulled This Anti-Vegetable Attack Ad
Taco Bell pulled a new commercial that mocks vegetable eaters after advocate groups complained that it sent the wrong message.The 15-second spot, created by DraftFCB, showed a dude bringing a veggie...
View ArticleAD OF THE DAY: Coke Films A Guy Who Randomly Gives People $1,000
The latest effort in Coca-Cola's "Let's Go Crazy" campaign from ad agency Ogilvy follows people who practice random acts of kindness. One woman high-fives everyone she meets. Another pays the highway...
View ArticleRobin Williams Replaces Joe Pesci In Snickers' New Ad [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Robin Williams and Bobcat Goldthwait join comedic forces to replace funnyman Joe Pesci in BBDO New York's new Snickers ad.Adweek explains how...
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Cartoon Network Is Ditching Upfront Ragers For A Roadshow
Cartoon Network is taking its upfront presentation on the road: In lieu of one supersized Gotham gala, ad sales, marketing and programming execs for the Turner cabler will stop and chat with clients in...
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Is McDonald's Actually Getting Healthier Or Does It Just Have Good PR?
McDonald's has announced the creation of 2,500 new British jobs. Over the last five years, in fact, the company increased its UK workforce by 20,000 – a rise of over 20%. Many of these McJobbers will...
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Watch Grandparents Get Tattoos, Dirty Dance, And Eat Doritos Tacos In Taco...
When Taco Bell released its Super Bowl ad teaser, "Grandpa Goes Wild," in which 87-year-old Bernie Goldblatt gets involved in a low speed electric scooter race with the po-po after breaking into a...
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News Corp. Sues Heinz As Civil War With Its Own Advertisers Spreads (NWS)
Rupert Murdoch's News Corp and Heinz have sued each other in two different federal courts, a sign that an advertiser mutiny against News and its alleged monopolistic practices is spreading.Previously,...
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These Amazing Vintage Posters, Stolen By The Nazis, Were Just Sold For $2.5...
Born in 1881, Hans Sachs began collecting posters and ads as a teenage hobby and over the years became Germany's top acquirer, with 12,500 posters in his collection.Some were painted by top artists of...
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Volkswagen Defends Its Super Bowl Ad With A White Guy From Minnesota Sporting...
Volkswagen released a statement responding to allegations that its Super Bowl ad, in which a white guy from Minnesota adopts a Jamaican accent and irie attitude after getting a Beetle, is racist.But...
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Chipotle's Brand Is Entering New Territory For Restaurants
Chipotle is transcending fast food to become a lifestyle brand. In an attempt to combat competitors like Qdoba and Taco Bell, the burrito chain is selling organic cotton sweatshirts, sponsoring...
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Taco Bell CEO Says Cool Ranch Doritos Tacos Are On The Way
Here we go!Taco Bell CEO Greg Creed confirmed to CBS This Morning that the next flavor in the incredibly successful Doritos Locos Tacos line, Cool Ranch, is coming soon.The Nacho Cheese Doritos Locos...
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The CMO Of Nordstrom Has Been Locked In A Game Of Tag For 23 Years
Nordstrom CMO Brian Dennehy has been playing the same game of tag with a group of friends for the past 23 years.It started when the 10 friends were in high school in Spokane, Washington.Russell Adams...
View ArticleHere's Kaley Cuoco's Super Bowl Ad For Toyota
Toyota is the latest advertiser to premier its Super Bowl ad early.Saatchi & Saatchi LA made the 60-second spot in which "Big Bang Theory" star Kaley Cuoco plays a genie who wants to grant a...
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