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Meet The Clients Of The Ugly Models Agency
The ad business uses a lot of models, but not every model is a "super" model. Some castings require quirks, specific looks, or someone whose appearance is simply bizarre.When that happens, ad agencies...
View ArticleSkechers Ditched Its Adorable Racing French Bull Dog In Its New Super Bowl Ad...
It's Super Bowl teaser season — because you have to milk all the buzz you can out of a $3.8 million 30-second ad buy— and something is missing from Skechers' trailer.French bull Mr. Quiggly made...
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Coca-Cola Just Revealed Its Incredibly Social Super Bowl Ad
Coca-Cola just released one of its 60-second Super Bowl ads — and it stars showgirls, cowboys, motorcycling bad boys, and glitterbombs.The company ditched the popular polar bears, which drew 9 million...
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After A Year And A Half Of Research, Starbucks Is Making Its Baristas Wear...
Starbucks baristas are going to start wearing name tags, according to Starbucks Gossip.Why now?"Connecting with customers," a Starbucks employee told Jim Romenesko. "They probably did a year and a half...
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Why Coke Is Ditching The Polar Bears For Its 2013 Super Bowl Ad (KO)
Coca-Cola is ditching one of its most unexpectedly successful marketing endeavors of last year: The polar bears are getting the boot this Super Bowl.In addition to starring in Coke's in-game ads, the...
View ArticleThe 3 Worst Super Bowl Ads Ever
With over 100 million people tuning in to watch the big game, the Super Bowl is the best time of year for advertisers.And considering 30-second spots for this year's Super Bowl cost some advertisers at...
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3 Charts Show How Google May Have Fixed Its Mobile Ad Problem (GOOG)
Google added $1.3 billion in ad revenues, sequentially, and appears to have slowed the decline in the ad prices it is able to charge, according to its Q4 2012 earnings.Google's cost-per click — the...
View ArticleAD OF THE DAY: A Beautiful Guinness Spot Asks, 'What If You Could Stop Time?'
Guinness is the client every ad agency wants. You are basically asking for winning content when you score the beer company. Here's proof: the best Guinness spots ever. They're all amazing.AMV BBDO in...
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Google's Biggest Problem, Explained In 114 Words (GOOG)
Thanks to the rise of mobile and the decline of the desktop, Google is in a vise.In the middle or her report on Google's earnings, the New York Times's Claire Cain Miller explains 114 words:The shift...
View ArticleMayhem Goes Into Labor In Latest Allstate Ad [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Two and a half years since his conception and Allstate's Mayhem is still going strong. And apparently he's created enough debauchery for two....
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Super Bowl Viewers Will Vote On How Coke and Audi's Ads End
Super Bowl XLVII viewers won't be able to influence which team will win the Big Game on Feb. 3, but in at least two cases, they'll be able to make a call about the ending of Super Sunday...
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These Are Twitter's Early Sketches For Its Logo — And They're Really Bizarre
Twitter's iconic bird logo has undergone some minor changes over the years, but sketches of the original drafts will have you scratching your head.They range from strange iterations of a mustachioed,...
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The UK Decides Rosie Huntington-Whiteley's Lingerie Ads Are Not Degrading To...
A Marks & Spencer lingerie campaign featuring model Rosie Huntington-Whiteley has been cleared by the advertising watchdog following complaints that it was degrading to women and reinforced sexual...
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Here's Facebook's Official Policy For Punishing Ad Clients Who Don't Do As...
Last September, we reported that Facebook sometimes appears to play favorites with its advertising clients, rewarding those it favors and informally punishing those who fall from grace.Turns out we...
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Here's The One Thing We Know About The Return Of 'Mad Men'
AMC's critically acclaimed "Mad Men" is set to return for a sixth season Sunday, April 7 for a two-hour premiere.While the notoriously tight-lipped creator Matthew Weiner is keeping almost everything...
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5 Ad Execs Tell Us What They Really Think Of Facebook's Graph Search (FB)
Advertisers are still trying to figure out how Facebook's new Graph Search product -- which produces search results based on what your friends likes and interests are -- will help or hinder them.We...
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Amy Poehler Stars In Best Buy's Super Bowl Ad [FIRST PHOTOS]
Best Buy just revealed that"Parks and Recreation" star Amy Poehler will headline it's third consecutive Super Bowl ad."Amy Poehler's Golden Globe performance left us all wanting to see more of her. We...
View ArticleAD OF THE DAY: Audi Gets The Spotlight In The New Google Maps Ad
Google does not often team up with other companies in its advertising. But this time Audi is featured as a prominent product placement in a new spot for Google Maps. The cute commercial, created by...
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BII REPORT: How Location-Based Data Is Transforming The Entire Mobile Industry
The possibilities for location-based services on mobile go beyond consumer-facing apps like FourSquare and Shopkick.With over 770 million GPS-enabled smartphones, location data has begun to permeate...
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Discover Walgreens Winning Social Strategy At Social Commerce Summit
Walgreens— an iconic brand founded in 1901 and now the leading U.S. drugstore chain — is winning its industry’s social commerce race. Among the fastest growing retailers in the country, Walgreens...
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