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Aussie Pension Fund Sells News Corp Stake, Citing Board's Failures (NWS)
Jan. 10 (Bloomberg) -- The pension fund for workers in Australiaâs pulp and paper industry sold its stake in the countryâs largest publisher News Corp., saying the company controlled by Rupert Murdoch...
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After Bible Study, NASCAR Driver Takes 30-Day Break From Twitter And Facebook
NASCAR driver Michael McDowell was fiddling with the Facebook and Twitter apps on his phone recently when his 3-year-old son, Trace, wanted to go play.But McDowell, distracted by social media like so...
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Chevy Has A New Tagline [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:After only two years, Chevrolet ended the era of "Chevy Runs Deep" in place of another tagline: "Find New Roads."Execs told Ad Age that this new...
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An Old Wieden + Kennedy Ally Is Now Target's New Creative Chief
Todd Waterbury, a longtime creative director at Wieden & Kennedy, was just named senior VP-creative at Target, according to Ad Age. The move is an interesting one because Target fired Wieden a year...
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Here's What Facebook's Biggest Advertisers Say About Its Q4 Earnings (FB)
Investors should expect robust growth in Facebook's Q4 ad revenues, according to a confidential straw poll of the social network's biggest advertising clients by Business Insider. Together, the media...
View ArticleAXE Is Actually Sending 22 Regular People To Outer Space
When the global VP of AXE, Tomas Marcenaro, said that the personal hygiene line was rolling out "the most epic prize on earth," he wasn't messing around. Unilever's AXE, also known as Lynx, is sending...
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Tiffany's Biggest Threat Of All Could Be Apple
Tiffany& Co., once the boon of the luxury market, is struggling because of a shift in shopper's values. Sales growth has slowed, and business could get worse before it gets better. Consumers want...
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McDonald's Operator Says His 'Mighty Wings' Test Run Was 'Extremely...
McDonald's is testing out Mighty Wings â a product it hasn't sold nationally in the U.S. for nearly a decade.The test first took place in Atlanta and has now moved on to a second run up north in...
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Internal Email Shows Budweiser and Pepsi Have Teamed Up In War Against...
PepsiCo and Anheuser-Busch InBev have doubled down on a joint pact to promote Bud Light, Pepsi and Doritos in tandem ahead of the Super Bowl.It won't be good for Coca-Cola.The Bud/Pepsi products will...
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This Deal Could Have Brought Life-Saving Subway Barriers To NYC For Free
A deal proposed in 2007 to New York City's Metropolitan Transit Authority (MTA) could have brought barriers that would keep people from falling, jumping, or being pushed onto subway tracks, at no...
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Our Favorite Mobile Predictions For 2013
BI Intelligence has skimmed through many of the "Mobile In 2013" lists to create our own top 10. These are the predictions that either came up again and again, or that echoed our own analysis and data....
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What Mr. Clean Said After We Named Him One Of The 'Sexiest Brand Icons Of All...
We recently compiled a list of the sexiest brand spokespeople of all time, including characters like the Fantanas, the T-Mobile girl, and the Brawny man. We listed 10 icons, but none of them were as...
View ArticleAD OF THE DAY: The Guardian's Wildly Over-The-Top Follow-Up to '3 Little Pigs'
The Guardian is known for its epic advertising campaigns, and its newest commercial continues this trend. (We chose The Guardian's "Three Little Pigs" spot as the best ad of 2012.)The spot, which...
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Bud Light's Ad Chief Tells Us About The Inspiration Behind His Super Bowl Spots
From the croaking frogs to "Wazzup" bros, Budweiser is known for its creative Super Bowl campaigns. So when Anheuser-Busch InBev gave us a sneak peak of what we can expect from its four-and-half...
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David Beckham Strips to His Underwear (Again) For H&M Shoot
Film director Guy Ritchie has captured David Beckham's forthcoming advertising campaign for his H&M Bodywear collection.Back in October, a group of movie star-hunting tourists in Beverly Hills got...
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The Price To Put An Ad In The Oscars Just Went Up [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:It's no Super Bowl, but the price to place an ad in the Academy Awards is pretty pricey. This year the price for a 30-second spot has jumped...
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Time Inc. Will Lay Off 700 After 5% Ad Decline
Time Warner's Time Inc. will lay off up to 700 staffers out of just under 8,000 total as the publisher's new chief struggles to transform famous titles and massive market share into a digital profit...
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Here's The $400 Racist Candlestick Being Advertised By Anthropologie
Words alone cannot describe this bizarre vintage-style racist candlestick -- complete with a "mammie" effigy -- that's currently being offered for $398 on Anthropologie.com (click to enlarge).Jezebel...
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Pandora's Trimble Insists: Hitting Profitability Is 'Doable' (P)
Pandora chief revenue officer John Trimble gave an interview to Ad Age in which he said hitting profitability was "doable."The company has historically been plagued by its inability to become...
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A British Store Has Deleted The Logos From These Famous Brands
Selfridges, the upscale British department store, is trying a "no noise" experiment in which it is reducing the amount of visual branded clutter that assaults shoppers inside its stores.So it asked...
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