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Here's The Interpublic-Publicis Takeover Conspiracy Theory (IPG)
The Financial Times got everyone excited Friday with an anonymous source who said Publicis Groupe was considering a takeover of Interpublic Group. On Sunday, however, Publicis denied it was interested...
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This Minor Tweak Has People Clicking On Our Ads Again
In it’s recent coverage of Microsoft’s write-down of aQuantive, Reuters noted “a growing skepticism about the effectiveness of jamming ads in people's faces.” How could there ever have been optimism...
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13 Pictures Of Overkill Branding At Olympic Park
In London's Olympic Park, you're just as likely to see a message from an official sponsor as a flag from another country. Sponsors pay top dollar for the honor of being associated with the games, and...
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Read The Obituary That's Burning Up The Inbox Of Every Senior Exec In Adland
It's not often I get emails from Goodby, Silverstein & Partners' Jeff Goodby; Mark Wnek, the last chairman and chief creative officer of Lowe North America; Messner Vetere Berger MacNamee...
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Why Anheuser-Busch InBev Suddenly Dumped McGarryBowen—Here's Today's Ad Brief
Ad Age looked into why AB-InBev dumped McGarryBowen after only eight months of work without so much as a creative review. McGarryBowen had replaced AB-InBev's longtime agency, DDB, recently, and it...
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Here's How Many Shopping-Oriented Tweets There Are Every Day
Last month we told you about LocalResponse, the New York-based mobile ad startup that has a plan to end "showrooming," the shopping trend in which customers visit a store and then use their mobile...
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These 2 Mobile Ad CEOs Defend The Fact They Don't Make Any Money
Ernie Cormier, CEO of Nexage, the real time-bidding exchange for mobile ads, took us to task over lunch recently for a piece we wrote in July bemoaning the fact that even though there's a gold rush in...
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Apple Yanks Much-Disliked 'Genius' Ads; Claims That Was The Plan All Along...
Apple is no longer running those "Genius" ads during the Olympics—which feature Genius Bar employees helping people with their Mac problems—following withering criticism in the blogosphere, according...
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This One Thing Will Transform The Way You Advertise
Everyone has an opinion these days about how to make better formats for mobile ads. The problem at hand seems clear enough: Mobile ad formats are borrowed from desktop screens, and it turns out that...
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Here's What Happened When Abercrombie & Fitch Unleashed 110 Male Models On...
In celebration of the opening of its newest flagship store in Hong Kong, Abercrombie & Fitch has imported 110 of its finest male models to wreak havoc in the streets (and hopefully drive...
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Is This Ad Exec's Resignation Note Pure Arrogance Or Pure Truth? (IPG)
We're in two minds over the resignation note penned by Hill Holliday mobile and gaming platform manager Johnny Won, who announced he was quitting on his blog. Was it hubris or boldness for Won to call...
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THE LAND THAT TIME FORGOT: Cablevision Posts Increase In Hard-Wired Phone...
Last week we reported on the long, slow death of television and how Comcast, DirecTV, and Time Warner Cable had lost thousands of subscribers. During the second quarter, cable providers often...
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Who Are The Most Powerful Publicists In Hollywood?
Business Insider needs your help. We are putting together a list of the most powerful publicists in the entertainment industry, and we want to know who you think makes the cut. From New York to Los...
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Chick-fil-A Vandal Defends His 'Tastes Like Hate' Graffiti
Artist Manny Castro recently identified himself as the guy who painted "Tastes Like Hate" on the side of a Chick-fil-A restaurant in California last week. "I thought of the photographs from 40 years...
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Meet The Admen Who Pioneered Manipulating People Into Buying Things
In the first episode of TV’s “Mad Men,” Uber smoking/drinking/shagging, Creative Director, Don Draper has a meeting with the agencies Research Director, the only female in the building that does...
View ArticleCurate Personal Data Online To Stop Seeing Stupid Ads
Consumers are beginning to accept that their data is being tracked, but not all data is useful to advertisers—or them. For the latter, the issue is how the data is generated and used to target an ad....
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Here's What LinkedIn Is Telling Wall Street About Its Ad Business [DECK] (LNKD)
After LinkedIn disclosed its Q2 2012 earnings on Aug. 2, its stock popped from around $93.51 to above $112. It's since settled at around $105, so Wall Street clearly saw something it liked in the...
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Other Woman/Asparagus Stock Photos Newsweek Should Have Used For Its Cover
After racking up headlines for publishing controversial magazine covers—one called Mitt Romney a wimp, another displayed young woman breastfeeding a three-year-old—Newsweek has another cover...
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12 Excellent Examples Of How Apple Product Placements Rule Hollywood (AAPL)
Last week, Apple revealed one of its biggest marketing secrets in federal court: The company relies heavily on free product placement in television shows and movies. And Apple has a fascinating...
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This MIT Startup Figured Out A Way To Code Facial Expressions
Marketers already know way to much about us thanks to online tracking, and now they have yet another powerful way to understand consumers. MIT startup Affectiva has created a webcam that codes facial...
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