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Dunkin' Donuts Actually Tried To Trademark The Phrase 'Best Coffee In America'
Earlier this month, Dunkin' Donuts tried to trademark the phrase "Best Coffee in America."After the U.S. Patent and Trademark Office stopped laughing, it rejected the application in a 55-page...
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A Veteran Mad Man Tries To Figure Out The Point Of Big Data In Advertising
I have to confess, “Big Data” confuses me. I mean, I was barely beginning to grasp something called “Datametrics” when along came this much larger and more grandiose sounding thing everyone was talking...
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These Are The 10 Most Innovative Tablet Campaigns We've Ever Seen
As tablets become more integrated into everyday life, advertisers are scrambling to find the best way to move their creative content onto the screen.In fact, the tablet adspend is expected to crush...
View ArticleAD OF THE DAY: Photographers Almost Kill Themselves Just To Get That Shot
Camera commercials tend to all follow the same story: show how easy it is to use a camera and how well the pictures turn out. Canon's latest commercial does something different — it shows how hard...
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YES, IT'S A CRISIS: 1,000 Jobs Gone At Groupon And LivingSocial; Can The...
The daily deal world is in turmoil. LivingSocial just announced the firing of 400 employees, which is about 8.9% of its total workforce.What's more unnerving is that over the past six months, Groupon...
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Here's The FCC Ruling That Lets Marketers Text You More [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:The FCC just ruled that marketers can now send confirmation text messages that a consumer's opt-out request has been received. Barclays paid...
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Microsoft Takes On Trolls In IE10 Ad Targeting Haters
Microsoft has dropped another of its "Browser you loved to hate" commercials, in which the company admits -- and confronts -- the fact that a lot of people just don't like Internet Explorer.And it's...
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These Are The 10 Most Shared Brands On Facebook Right Now
In honor of the holiday "season for sharing,"Track Social decided to take a peek at the most shared brand pages on Facebook over the last 45 days.Track Social is an analytic firm that monitors 10,000...
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Feminists Are Slamming New Zealand Law Students For Insinuating Women Only...
Feminists are lining up to bash New Zealand Law Students Association for a rather risque picture the group posted to its Facebook page, Above The Law reported Thursday.Offended readers posted a barrage...
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Bazooka Joe Is Killing Its Comics
As a part of Bazooka Gum's new makeover — and first advertising campaign in five years — the company is getting rid of its beloved comic strip.So while you'll start seeing the gum on the shelves of...
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We've Identified By Name All The Robots In The New GE Ad
GE has a great new ad from BBDO celebrating "brilliant machines," in which a diaspora of robots comes together outside a vast warehouse full of light.Many of the robots are taken from TV and the...
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Subscribe To A Newsletter For A Chance To Win An iPad Mini From Business Insider
Just in time for the holidays we're giving you have a chance to win an iPad mini. Become a newsletter subscriber now and you'll have a chance to win Apple's latest tablet. If you're the lucky winner...
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What Does It Mean To Be “Mobile First” In E-Commerce? Find Out At Social...
More than one billion people globally have smart phones—and the smartphone revolution has only just begun. Commerce companies are waking up to this reality, realizing they need to rethink their...
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JOB OF THE WEEK: Director, Business Strategy At Charles Schwab
Check out the Business Insider Jobs section >>As part of our new partnership with CareerBuilder.com, each week we'll feature one of the awesome jobs advertised on the Business Insider jobs...
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These Awesome iPad Magazines Are Killing Print (AAPL)
It's no secret that print media's seen better days.But the magazine industry has its own secret history of innovation and reinvention.In 1953, for example, Life magazine chartered a jet plane and put a...
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CHART OF THE DAY: Samsung's Massive Marketing Budget (AAPL)
Another great chart from Horace Dediu at Asymco. He looks at the advertising budget of Apple, Samsung, HP, Dell, Microsoft, and Coke. Why include Coke? Because it's a huge advertiser, and its "primary...
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3 Words Explain How Jos A Bank Makes Money By Giving Suits Away For Free (JOSB)
Jos. A Bank is the menswear retailer that offers the most ridiculous discounts you've ever heard of.You may have heard of their newest promotion: Buy 1, Get 7 Free. You buy 1 suit at regular price,...
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AD OF THE DAY: Stifling A Sneeze While Being Chased By The Mafia
A clever new ad campaign for Texa Allergy focuses on how inconvenient sneezing can be — especially at inopportune moments.Saatchi & Saatchi created the campaign that includes radio, television, and...
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Twitter Mentions And Facebook Likes Have No Impact On Sales
Retailers may have hit record sales over the shopping weekend from Thanksgiving through Cyber Monday, but the impact of social media campaigns many of them invested in is less certain.Offerpop, which...
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Business Insider's 10 Best Ads of 2012
Choosing the 10 best ads of 2012 is a tough task. The line between "the great" and "the absolute best" is thin indeed.Skip straight to the list >As usual, there's a broad mix of comedy, drama and...
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