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How Samsung Turned A $10 Million Facebook Ad Buy Into $129 Million In Sales
Advertisers are constantly chattering about whether Facebook ads are worth the budget.Well, for all the nonbelievers, Facebook Global Marketing Solutions VP Carolyn Everson just revealed at Business...
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Here's Everything You Need To Know About How Mobile Wallets Work
For years, tech companies have promised us that soon we'll be using our phones to pay for everything and that our wallets and purses will become a thing of the past.And yet we're all still carrying...
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Tumblr's Ad Chief Says Yes, We're Doing Advertising ... But No One Knows It
Rick Webb, Tumblr's consultant on marketing and revenue, says that one of the keys to the social network's advertising strategy is that most people simply don't know about it."We have people say don't...
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LinkedIn's CEO Just Revealed How Big His Publishing Empire Is Now
LinkedIn CEO Jeff Weiner says that the company is more than just a job networking site: It's a huge business publisher that's set to dominate news media on the Web."This is very much an ecosystem...
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ANALYST: Facebook Is About To Fill Instagram Full Of Ads (FB)
Sterne Agee analysts Arvind Bhatia and Brett Strauser have increased their target price for Facebook stock to $32 based on what they believe is the impending "monetization" of Instagram, the...
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How Innovative Online Retailers Are Taking On Amazon
Gilt Groupe's Kevin Ryan hosted a panel here at Business Insider's Ignition 2012 conference in New York City about the evolution of e-commerce, and the group had some interesting insights about what it...
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8 Ways To Engage Shoppers From Mobile To Aisle
Many retailers seem to believe that the rise of “showrooming” — when consumers use a brick-and-mortar store to evaluate merchandise, but actually complete their purchases online at the lowest available...
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Well, Here's That New Hobbit-Themed Airplane
Air New Zealand — the airline that brought you a four minute long, Hobbit-themed in flight safety video — has now made an official Hobbit plane.Don't get too excited, flight attendants aren't wearing...
View ArticleHere's What Brad Pitt Had To Say About His Painfully Awkward Chanel Ad
Brad Pitt's incredibly awkward and rambling Chanel No. 5 ad has been widely panned and spoofed.A month and a half later, Pitt himself mildly came to Chanel's defense."I kind of like it,"he told...
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Macy's CMO: Here's Why We Stuck With Trump
In spite of 675,000-name petition urging Macy's to dump Donald Trump as a spokesperson, the company isn't making the Tweet-happy pundit pack his bags."We try to separate from that and we try to let the...
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Macy's CMO: Here's The True Purpose Of Our Gigantic Flagship Store (M)
Macy's CMO Martine Reardon spoke on a panel at Business Insider's Ignition 2012 conference in New York City today, and she had a lot to say about what she thinks Macy's brand is all about.Its utterly...
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Yelp Is Going To Extreme Lengths To Crack Down On Fake Reviews
Yelp has become the go-to place for posting and reading reviews on local businesses.As Yelp has grown increasingly popular, it has had its fair share of sketchy, incentivized reviews posted to the...
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These Photos Show Why Tory Burch Is Accusing Her Ex-Husband Of Copying Her Style
Tory Burch and her ex-husband, Chris, have been fighting a legal battle that's the talk of the fashion industry. Her people say that his new line, C. Wonder, shamelessly copies her eponymous one....
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The Secrets Of Social Retail [SLIDE DECK]
Retailers can no longer ignore social, but if they're going to get involved, they have to do it right.Tara Hunt, CEO and co-founder of fashion recommendation site Buyosphere and director of digital and...
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Washington Post CEO: Readers Want A Personalized Experience
As digital becomes the dominant way to consume news, traditional publishers have started to rethink their strategies for staying relevant.At our IGNITION conference today, USA Today publisher Larry...
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AWKWARD: Zillow CEO Slams Weather.com Client Chevy — While Sitting Next To...
Zillow CEO Spencer Rascoff triggered an awkward moment at Business Insider's Ignition 2012 conference today when he slammed Chevrolet's mobile advertising on a panel with Weather.com CEO David Kenny....
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Subscribe To A Newsletter For A Chance To Win An iPad Mini From Business Insider
Just in time for the holidays we're giving you have a chance to win an iPad mini. Become a newsletter subscriber now and you'll have a chance to win Apple's latest tablet. If you're the lucky winner...
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OH DEAR: This Cosmetics Company Made A Blackface 'White Christmas' Ad
Illamasqua, a British cosmetics brand specializing in high-color, nightclub-oriented looks, is sticking by its "Not Dreaming of a White Christmas" ad which features a white model in blackface.The ad...
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Why Companies Shouldn't Rush In To Copy Samsung's Touch-Interactive Ads
The secret to successful advertising is creating a campaign that affects people emotionally and intellectually. Now you can add physically.There's a new type of advertising technology you may have seen...
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Nielsen: This Is The Golden Age Of Television
The so-called Golden Age of Television technically started in the 1950s when droves of people started transitioning from radio to television.But at Business Insider's IGNITION conference today, Nielsen...
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