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P&G To Lay Off 1,000 More Marketers [THE BRIEF]
Good morning Adland. Here's what you need to know today:Planning to make good on its promise to cut $1 billion in the next five years, Procter & Gamble is not only making headway on cutting 5,700...
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15 Companies That Originally Sold Something Completely Different From What...
Some companies find their niche and stick to it. Others, though, have to adapt to changing markets in order to thrive. Here’s a look at some companies that switched industries at some point in their...
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Here's The Secret Advantage Twitter has Over Google In The Mobile Ad Business
We don't know how big Twitter's mobile ad revenue stream is -- there are conflicting reports -- but eMarketer puts it at $130 million for 2012. We do, however, know that Twitter offers advertisers one...
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JOB OF THE WEEK: Senior Director, Regional Marketing At Saks Fifth Avenue
Check out the Business Insider Jobs section >>As part of our new partnership with CareerBuilder.com, each week we'll feature one of the awesome jobs advertised on the Business Insider jobs...
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One Company's New Ad Campaign Is To Make Fun Of Petraeus And Romney
Taking a page out of the kick 'em when they're down book of marketing, pharma boutique Help Remedies launched a marketing campaign advertising anti-nausea and headache medications to Mitt Romney and...
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Business Insider Is Hiring A Fantastic PAID Intern To Write About Advertising
Business Insider needs an intern to write about advertising and to help build our coverage of marketing, media and entertainment. This will be the most fun internship in journalism right now. You WILL...
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Microsoft Will Hate Staples' New Ads, Which Say Windows 8 Is Too Complicated...
Microsoft's new Windows 8 operating system -- featuring "live" tiles instead of the folders we're all used to -- is supposed to be simple enough that after a brief period of experimental tapping,...
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PETA's Latest Ad Asks If Kids Would Eat Their Dog For Thanksgiving
PETA, known for its shock tactic advertising, has gone for a classic Thanksgiving campaign by pulling at kids' heartstrings.The animal rights group has put billboards up around schools in Reno, Boise,...
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The New CEO Of McCann Likes To Fire People Who Frown Too Much (IPG)
Harris Diamond, the new CEO of McCann, has a simple message for his agency staff if they want to keep their jobs: Keep smiling, and don't disagree with me too much.Because if you aren't "buying it"...
View ArticleBest Ad Of The Day: A Luxuriously Remastered Version Of The Viral 'Fenton'...
The viral YouTube hit of a British man running after his dog, Fenton, who is causing a stampede of deer in a local park, has been remastered for wireless network 4GEE, as if it were shot in hi-def.The...
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In Russia, Advertising Is Often Very Sexist — And Very Weird
Russia has come a long way since the the Iron Curtain fell in 1991, and capitalism — or an oligarchic version thereof — blossomed.But Russian attitudes toward women often remain antediluvian. As...
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7 Technologies That Changed The Way We Think About Sex
Technology has a runaway-train inevitability. It keeps crashing into our lives, and there's just no stopping it.Even at the bedroom door.Here are seven technologies from past to present that are...
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Meet The 25 Most Influential PR People Behind The Scenes Of Corporate America
The most powerful PR professionals are the ones you never hear about -- they're working behind the scenes, advising CEOs and presidents. Often they would prefer to stay out of the limelight.Many...
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One Magazine Runs Dozens More Beer Ads Than Any Other In The U.S.
Alcoholic beverage ad pages are down 7.6 percent in Q3 2012 versus Q3 2011, except for beer ad pages. In the same time span, beer ads were up 17.3 percent, placing them at their highest level since...
View ArticleSee Nicki Minaj's Bizarre New Fragrance Ad [THE BRIEF]
Good morning, Adland. Here's what you need to know:Here's Nicki Minaj's ad for her new fragrance, Pink Friday. Don't expect it to make any sense:It turns out that Starwood Hotels takes its social media...
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Analytics Show Big Brands' Reach Is Curbed Within Facebook
Billionaire entrepreneur Mark Cuban and "Star Trek" actor George Takei both complained recently that Facebook reduced the "reach" of their posts, limiting the number of fans likely to see any given...
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See How Agencies Replied To This W Hotel Chain's Twitter-Only Account Review
Aloft, the sub-brand of W Hotels, the Starwood hotel chain, is holding an ad agency review via Twitter.On Nov. 15 the 60-location brand tweeted:It got five retweets, six favorites and 22 replies from...
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Why Helvetica Is The Only Typeface Businesses Will Use In The Future
Steve Hicks, the chief digital creative officer at McGarryBowen, wrote a thoughtful essay for Adweek about the way Helvetica — the typeface used by Business Insider and dozens of other brands — will...
View ArticleWatch Samsung's Extremely Weird New Ad About Beating Puppies
For every awesome Samsung ad (usually Apple bashing, usually created by top ad shop 72andSunny), there's an equally awkward and uncomfortable spot the company releases on YouTube.First Samsung teamed...
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Toys 'R' Us CEO Blasts Shoppers 'Enraptured' With Buying Things Online
Toys 'R' Us CEO Jerry Storch laid into shoppers who buy things online without thinking of the environmental effects of their decision.“[People are] just so enraptured with how cool it is that they can...
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