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Who Are The Most Powerful People In PR?
PR world, we are asking you to send us pitches. Business Insider Advertising is putting together a ranking of the most powerful people in PR, and we would love your help. Since Sandy disrupted life in...
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Facebook's Latest Move Shows How Hard It Is To Get People To Check In (FB)
Facebook might have found a way to get people to use a long-neglected feature: check-ins, where you announce to your friends where you are. It is testing a new service that offers local businesses...
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Martha Stewart's Empire Is Collapsing Yet She Still Gets Paid Like A Sultan...
Martha Stewart Living Omnimedia laid off about 10 percent of its 600-person workforce this week, according to Ad Age, but that is the least of the company's problems. Martha Stewart the company is in...
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NYC Marathon Sponsor ING Is Getting Bombarded With Angry Comments On Facebook
New York City Mayor Michael Bloomberg is going ahead with the marathon, and many people aren't happy about it. Now, NYC Marathon sponsor ING is getting a ton of flak for it. Both the ING New York City...
View ArticleApple Releases Its iPad Mini Commercial (AAPL)
Apple has uploaded its "Heart and Soul"iPad Mini ad to YouTube.When it aired during the iPad Mini event, the newsroom was divided. People either loved it or hated it. Watch below and tell us what you...
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That AT&T Video Of A High School Football Player Doing A Flip Over An...
AT&T is currently airing a great commercial featuring what appears to be amateur video of a high school football player dodging a tackle by performing a head-over-heels flip, before landing on his...
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Facebook's New Ad Exchange Has 'Quadrupled' The Market; Performs 'Better Than...
It's been hard to gauge how big Facebook's new real-time bidding platform for advertisers, Facebook Exchange, has become since it was launched in June, but global sales chief Carolyn Everson let slip...
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This Red-Headed Actress Is The New Face Of L'Oreal [THE BRIEF]
JulianneMoore, who for years acted as a spokesmodel for Revlon, is the new face of L'Oreal. The 51-year-old actress will be pitching a new product called Cellular Renaissance. Jennifer Lopez and...
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Here Are The Sealed Court Papers On 'Invalid Clicks' Facebook Doesn't Want...
Up to 20 percent of Facebook’s pay-per-click advertising revenue could be affected by a pending ruling from a California federal appeals court on whether a group of Facebook’s advertisers were charged...
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Celebrities Aren't The Only Brand Pitchers Who Need VIP Treatment These Days
All you have to do is turn on your television, go online or open a magazine and it’s clear that brands pay big money for celebrity endorsements to influence consumer behavior.But the world is changing,...
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Here's The Optimal Length For A Tweet If You Want That Tweet To Be Retweeted
It's not obvious that the length of a tweet on Twitter might affect the number of people who engage with it. After all, tweets are all roughly the same length: Fewer than 140 characters.But advertisers...
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Weather.com Got A 7,000% Ad Boost During Hurricane Sandy
As Hurricane Sandy raged on, both worried East Coasters and advertisers flocked to weather sites.With a literal 1000 percent spike in traffic during the storm, Weather.com definitively dominated the...
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Holiday Shopping Is Being Threatened By Crippled Supply Chains
It's the most crucial time of the year for retailers — the run-up to the big holiday season, as they try to get their final shipments into stores for the rush.But right now, retail supply chains are in...
View ArticleWill Ferrell Says He'll Eat Human Toenails If You Vote ... For Obama
If we take Will Ferrell's advertising history as his word, the comedian loves himself some Old Milwaukee Beer— and some Obama.In a YouTube video that looks like an outtake from "Anchorman II"—...
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PADDY POWER: Sorry Romney, You're Not Black Or Cool Enough
Irish bookmaker Paddy Power (big fansof publicitystunts) announced at the weekend that they will begin paying out to those who have bet upon an Obama victory— even though the vote hasn't actually...
View Article60 Years Of Campaign Ads In One Video
If there is one thing we can learn from this mashup of every presidential campaign ad from 1952 to 2012, it is that they are all pretty much the exact same. (The video comes from Hugh Atkin, the brain...
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Facebook's Latest Awkward Ad Says 'Cakes Are Like Facebook'
When Facebook released its first-ever ad campaign, declaring "Chairs are like Facebook," the spot was met with a resounding: "You've got to be kidding me."Three awkward iterations of the ad later, it's...
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Big Brands Are Pouring Money Into Their Own Custom News Sites
On top of their multi-million dollar advertising budgets, huge companies are now diving into an arena previously dominated by traditional media. They're producing videos, releasing interviews with top...
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Obama Spent More On Online Ads Than It Cost To Build The Lincoln Memorial
President Barack Obama and Mitt Romney haven't just maintained an online presence via carefully crafted Tumblrs, Facebook pages, and Twitter accounts — they've heavily populated the sidebars of your...
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Chipotle Is Experimenting With 'Latin-Themed' Craft Beer
Chipotle is recognizing that craft beer could be a big thing for upscale "fast casual" fast food restaurants.It's experimenting to see how craft beer will do with the mainstream customer by adding a...
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