Clik here to view.
Twitter's Biggest IPO Hurdle Will Be Its Growth Problem
Twitter has about 240 million users and hasn't reached it user-growth targets, according to AllThingsD.That's going to be a problem when it finally discloses its S-1 IPO papers with the SEC: Wall...
View ArticleClik here to view.
How Native Ads Are Challenging The Obsession With Scale In Mobile Advertising
Twitter's impending IPO has refocused attention on mobile advertising and specifically mobile-native ads. These are ads somehow native to a mobile experience, like promoted tweets in user streams, or...
View ArticleClik here to view.
Russia Punishes A Dental Clinic For Joking About Infidelity
Russia's Federal Anti monopoly Service fined the dental clinic VelaDent for offending family values in an advertisement depicting an act of infidelity. Here's the ad, which encourages customers to...
View ArticleClik here to view.
Twitter Might Be Testing Push Notification Ads
Buzzfeed's John Herrman reports that he received a push notification on his iPhone today of a tweet from Dropbox promoting its new logo and branding strategy. Though Herrman said he follows Dropbox, he...
View ArticleClik here to view.
The Facebook Advertising Ecosystem Explained
Facebook is a daily destination for millions and millions of consumers. Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habits....
View ArticleThe Latest Go Daddy Girl Is A Small Business Owner, Not A Model
In a sharp detour from the overtly sexual Super Bowl ads that brought the GoDaddy brand into the public consciousness, the web hosting company's latest ad features a woman running a business instead of...
View ArticleClik here to view.
When A Startup Worth Hundreds Of Millions Goes Dark: Klout's Quiet Year Of...
"What do you want to be when you grow up?"It's a question all startups have to answer between giant fundraises and figuring out business models. Some growing companies, like Twitter and Facebook,...
View ArticleClik here to view.
Urban Outfitters Is Using Customers' Social Media Pictures To Advertise Its...
Good morning, AdLand. Here's what you need to know today:Retailers like Urban Outfitters are increasingly using everyday customers in photos advertising their brands, as opposed to models. The...
View ArticleClik here to view.
Crocs Wants You To Forget About Its Signature Product
Crocs, maker of the notoriously unstylish rubber clog, is trying to break into high fashion. The shoe line will release "high-heeled pumps, sleek flats, and ankle-strap thongs," early next year,...
View ArticleClik here to view.
11 Dramatic Changes McDonald's Made This Year
McDonald's has been the undisputed leader of fast food for years. But the brand fell on hard times this year because many consumers felt too broke to indulge in the company's Big Macs and fries....
View ArticleWatch 'Kid President' Kill It In Meineke's Rebranding Campaign
When it decided to undertake its first branding overhaul in 40 years, Meineke knew it had one choice when it came to inspiring trust in existing and prospective customers. And so, the company turned to...
View ArticleClik here to view.
New Song-Tracking Software Could Be Great For Artists But Cause Headaches For...
Musicians should get what they deserve for their work.It's an issue we've been covering for the past few months.Some new software from music licensing firm Audiosocket could help make it easier for...
View ArticleVirgin Mobile Is Using A Clever Eye-Tracking Trick To Get People To Watch Its...
Virgin Mobile is using a cool webcam technology to make its latest video ad an interactive experience that encourages viewers not to click away.With help from creative agency Mother NY and digital...
View ArticleApple Is Advertising Its New Plastic iPhone 5C Instead Of The Sleek iPhone 5S...
Apple began airing an ad called "Plastic Perfected" for the iPhone 5C last night. The ad itself is fine. You can watch it below if you haven't seen it. The colors sort of twist and form into shape. The...
View ArticleClik here to view.
A Car Dealers Association Wants Regulators To Look Into This Ad On The Tesla...
Tesla shares are down 1.8% in pre-market trading. This comes on news that the California New Car Dealers Association wants California's Department of Motor Vehicles to investigate Tesla's advertising...
View ArticleClik here to view.
Why This TV Season Will Confirm Mobile's Unstoppable Rise As A Complementary...
These days, TV shows and ad campaigns are planned with a smartphone or tablet-toting TV viewer in mind. A wide majority of U.S. audiences now use a second screen while watching TV, and about half of...
View ArticleClik here to view.
The Three Main Sources Of Twitter's ~ $600 Million Revenue
Twitter is going public soon, so it's worth knowing how the micro-blogging site makes money. It is an advertising-based business. Twitter also sells data. It will generate about $583 million this year....
View ArticleThis Terrific Canon Ad Won The 2013 Emmy For Outstanding Commercial [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Grey New York won the 2013 Emmy Award for Outstanding Commercial for the "Inspired" spot it did for Canon. Grey's win ends Wieden-Kennedy's...
View ArticleClik here to view.
Twitter's IPO Will Reveal How Many Fake Or Inactive Users It Has — And It May...
When Twitter files its S-1 papers for its IPO, it will answer a simple question that has been a bit of a mystery for observers and fans of the company: How many users are on Twitter?It's a simple...
View ArticleClik here to view.
Meet The 28 Most Powerful Women In Mobile Advertising: 2013
While there are plenty of influential women in the mobile ad business, most of them have CEOs above them who are male. When women are mobile adtech CEOs, it tends to be at smaller companies they...
View Article