Bloomberg Businessweek's Cover On The Fall Of Best Buy Is Really Creepy (BBY)
Bloomberg Businessweek's zombie Best Buy cover for October, via editor Josh Tyrangiel on Twitter: NOW SEE: The End Of The Retail World As We Know It > Please follow Retail on Twitter and...
View ArticleProfessional Models Are Accusing Top Agencies Of Massive Fraud
A group of models is fighting back against agencies and cosmetics companies they claim made millions off them without their consent. Lead plaintiff Louisa Raske, 31, is suing Trump Model Management,...
View ArticlePepsi Blames Unions And Labor Day Coming On The 'Wrong' Day For Sales Decline...
PepsiCo had a bizarre explanation for the decline in its soda and beverage sales in North America in its 10-Q filing with the SEC: Labor Day came on the wrong day this year. It's true that sales can...
View ArticleCHARTS: Google's Q3 Shows Its Power To Monetize Clicks Is In Decline
Google's Q3 2012 ad revenue rose 19 percent to $11.5 billion. (Total revenues, including Motorola Mobility) were $14.1 billion.) But the devil is in the details: Although Google's earnings release —...
View ArticleHere's How Victoria's Secret Photoshops Its Models
From Photoshopping facelifts to digitally deleting a model's rib cage, advertisers are regularly guilty of excessively retouching photos. But often the manipulations are more subtle. Jezebel's Jenna...
View ArticleDKNY Owes Its Incredible Twitter Success To One Woman
Aliza Licht, SVP, Global Communications at Donna Karan International, is the voice leading the brand’s Twitter success. For some who presume social media is handled by interns, this was a surprise....
View ArticleHow Advertisers Are Using Your Email To Stalk You On Facebook (FB)
Facebook's new Custom Audiences ad product allows advertisers to use your email address and phone numbers to target you with ads. Basically, any company that already has an email list of its own...
View ArticleWhy Aldo's Instagram Campaign Started Out Great But Fell Apart In The End
As brands eagerly Incorporated new forms of social media into their campaign strategies, some attempts succeed, some fail, and a lucky few do both. Tel Aviv creative shop smoyz recently launched what...
View ArticleGOOGLE: Mobile Revenue Is On An $8 Billion Run Rate (GOOG)
Google's mobile business is on an $8 billion revenue run rate, CEO Larry Page said during the company's earnings call. "That's quite a business," he said. It's over three times bigger than where...
View ArticleYelp Chief And Foursquare Money Man Dish On Local Commerce At IGNITION
The growing penetration of smartphones and tablets has driven predictions of massive business opportunity. There's even a trendy acronym: "SoLoMoCo," or social-local-mobile-commerce. But remember...
View ArticleYes, Google CEO Larry Page Talked About 'Gangnam Style' On His Earnings Call
A lot of weird stuff went down yesterday around Google's Q3 2012 earnings call: The accidental early numbers release. The mobile ad revenue suddenly reaching $8 billion annually. CEO Larry Page...
View ArticleTarget CMO Says He'll Use Anywhere From 2 To 50 Ad Agencies -Today's Ad Brief
While celebrating Target's 50th birthday, and his own six-month anniversary at the company, CMO Jeff Jones explained why having a roster of many agencies works for the retailer. Jones said that given...
View ArticleA Complex Algorithm Ranked The 29 Most Influential CMOs In The World
What makes a chief marketing officer successful: Is it internal importance within a company, or external influence in the public domain? Appinions, a company that tracks individuals' influence in both...
View ArticleHere's The Legalese-Spouting Holdout Sponsor Who Hasn't Fired Lance Armstrong...
Led by Nike, all of Lance Armstrong's sponsors have severed their contracts with him since "insurmountable evidence" emerged that Amstrong had been lying all along about the banned substances he took...
View ArticleJOB OF THE WEEK: SVP Of Marketing And Product Management
Check out the Business Insider Jobs section >> As part of our new partnership with CareerBuilder.com, each week we'll feature one of the awesome jobs advertised on the Business Insider jobs...
View ArticleThis Year's 'Sexiest Woman Alive' Starred In A 1993 Lisa Frank Commercial
Long before 29-year-old Mila Kunis was named Esquire magazine's 2012 "Sexiest Woman Alive," she was just a bright eyed ten-year-old starring in a 1993 Lisa Frank commercial. The spot was Kunis' first...
View ArticleWill Ferrell Made This Ridiculous Old Milwaukee Beer Ad In Swedish
Call it a practical joke or the best ad campaign in the history of small market beer, Will Ferrell's strange spots for Old Milwaukee beer are just getting weirder. After years of shooting ads for...
View ArticleFor Whom The Bell Tolls? It Tolls For TV...
A few months ago, I suggested that the TV industry might be starting to collapse. My argument was based on the observation that television viewing behavior had begun to change radically, even as...
View ArticleHere's GM's 'Tasteless Ad' Featuring Einstein That A Judge OKed
Back in 2009, General Motors ran an ad of a muscular Albert Einstein that landed it in hot water with a university in Jerusalem over trademark infringement. Now a judge has sided with GM, ruling that...
View ArticleHere's The Big Mystery With Google's $8 Billion Mobile Business (GOOG)
On Google's Q3 2012 earnings call yesterday, CEO Larry Page said the company had an $8 billion mobile revenue run rate, and CFO Patrick Pichette added, "Ads continue to be the bulk of [the $8...
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