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The Rise of Social TV: How Social Media Is Amplifying TV Advertising
Research has shown that TV-watching and social media usage isn't mutually exclusive. Consumers appear to love using social media while they watch TV. Many discuss what they're watching, and these...
View Article'How I Met Your Mother' Kids Lose It In Funny Final Season Trailer
It turns out that "How I Met Your Mother" protagonist Ted's kids are just as annoyed as we are that it has taken him eight years to tell them one simple story.CBS revealed a hilarious first trailer...
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Billboards In The UK Tell Illegal Immigrants 'Go Home Or Face Arrest'
Large adverts carrying the warning "Go home or face arrest" are being driven around six London boroughs this week in a new Home Office pilot scheme to encourage illegal migrants to leave Britain.The...
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Hot Pockets Makes Changes To Appeal To Maturing Millennials
Hot Pockets is hoping a "Better Taste. Better Quality" campaign will appeal to maturing millennials.Bloomberg Businessweek reported that the microwaveable turnover maker, owned by Nestlé, is targeting...
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The E*Trade Baby Might Get Fired
The future of the E*Trade baby, a six-time Super Bowl celebrity, is unclear today as the company changes ad agencies under a new chief marketing officer.Such changes often lead to new creative...
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Sears Is Trying To Sell Insanely Expensive Luxury Items To Appeal To Customers
Sears is trying to grab customers' attention by selling $33,000 Rolex watches and other designer goods. This according to Dana Mattioli and Suzanne Kapner at The Wall Street Journal, who write that the...
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Report: Facebook's Q2 Ad Revenue Will Fall 25% (FB)
Standard Media Index, a media adspend measurement company that claims to capture 60% of ad agency spending, claims that Facebook's ad revenues fell 25% in Q2 2013.We are skeptical.Facebook is scheduled...
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Brands Are Already Tweeting Corny Stuff After The Birth Of The Royal Baby
Prince William and Kate might have waited four hours to announce the birth of their son, but brands didn't hold their breath when it came to capitalizing on the royal baby's arrival on social...
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'Hamburger Helper' Did Something Drastic To Attract Younger Customers
General Mills is revamping Hamburger Helper. The company's first move? Drop "Hamburger" from the name as young consumers increasingly turn to chicken and fish, reports Venessa Wong at Bloomberg...
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People Are Way More Likely To Click On This One Type Of Facebook Ad [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Native Facebook ads, embedded in the newsfeed, perform much better than right rail ads, says Adobe. People click on newsfeed ads 14% more than...
View ArticleAD OF THE DAY: Violinists Used Bows Made Of Human Hair To Play 40 Songs
To show the hair-strengthening power of Cream Silk condition, Unilever and JWT Singapore and Manila pulled off a surprising stunt.Rather than show women brush or pull their hair to demonstrate...
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San Francisco Might Ban Planes With Ad Banners
SAN FRANCISCO (AP) — Planes with advertising banners may become a thing of the past in the sky above San Francisco.San Francisco supervisors are mulling an ordinance that would ban aerial advertising...
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Wall Street Is Punishing Adtech Players For Their Delusional Thinking About...
If you're looking for signs of the adtech bubble popping, then Ad Age may have found a couple for you. Three high-profile adtech companies went public in the last year and a half — Mobile ad network...
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Taco Bell Thinks Killing Kids' Meals Will Make The Brand Edgy
Taco Bell is serving its last kids' meal in January of 2014.The world's largest chain of Mexican restaurant's made the decision in order to better focus on a different demographic CEO Greg Creed told...
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Want To Get Your Startup Out There? Check Out 'Startup Row' At Startup 2013
Running a startup is difficult. It's hard to meet the right people. It can be lonely at times. It's tough to get attention for your fledgling venture. Money is tight, and sometimes that prevents young...
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Britain Is Using The Royal Baby To Convince Tourists To Come Visit
Following yesterday's birth of the First Prince of Cambridge, it seems like all sorts of brands are trying to capitalize on the occasion and market their products to customers.And Britain's tourism...
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Business Insider Is Hiring A Champion Content Producer
Business Insider is looking for a talented writer and editor to join Business Insider Studios, our sponsored content department.Sponsored content is paid content that is created in cooperation with an...
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Chevy Made An Ad About Female Truckers That Every Driver Should Love
As Chevrolet unrolls its new campaign for the 2014 Silverado, a lot of the effort has been dedicated to showing the deep bond between "a man and his truck."But Chevy is trying expand upon its...
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VW Turned A Beetle Into An Underwater 'Flying' Shark Cage For Shark Week
Discovery Channel's Shark Week might be bad news for seals, but it means great things for Beetles.Last year, Volkswagen and Discovery transformed a Beetle into an underwater shark cage. Now the...
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Facebook Q2: Zuckerberg Delays $1 Million Video Ads That Will Kill TV (FB)
The big question we're hoping Facebook CEO Mark Zuckerberg will answer on his Q2 earnings call is this: When will Facebook fire its broadside at the TV business by finally rolling out the first of its...
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