Clik here to view.
Twitter Is Testing A Feature That Will Use Your Location So Companies Can...
Twitter wants to know where you are right now.Ad Age's Cotton Delo reports that the social media platform is working on a way to figure out mobile users' latitude and longitude so that retailers can...
View ArticleClik here to view.
Desperate For More Attention, HTC Is About To Hire Robert Downey Jr. For A...
Samsung's rival, HTC, has hired actor Robert Downey Jr. for a two-year global marketing campaign worth $12 million, reports Bloomberg.Bloomberg says Downey will be featured in the new campaign as...
View ArticleClik here to view.
Ads For Brand-Name Pills Have A Crazy Influence Over Rich Shoppers
The rich aren't like you and me. They have more money to blow on overpriced aspirin.The willingness of shoppers to shell out for brand names when they could save money buying generic may be one of the...
View ArticleA Luxury Airline Manufacturer Made A Print Ad That Actually Flies
Catalogs don't have a reputation for being too exciting.But with an elite mailing list of businessmen, bankers, and heads of state, Embraer wanted to go all out promoting its luxury business jet, the...
View ArticleClik here to view.
Business Insider Is Hiring An Account Manager
Business Insider is looking for an awesome new Account Manager.The Account Manager will join a team responsible for executing digital ad campaigns for a growing list of major advertisers and agencies....
View ArticleClik here to view.
Hooters Is Trying To Ditch Its 'Breastaurant' Image Yet Again
Hooters is remodeling its restaurants around what execs believe is the main attraction: sports.Marketing chief Dave Henninger told Erin Dostal at Nation's Restaurant News that the brand is heavily...
View ArticleClik here to view.
Steve Jobs' Main Ad Man Thinks The Media Is Too Harsh On Apple
P Diddy warned Apple earlier this week in Cannes that Samsung was "on its ass". Now Apple's advertising man, Lee Clow, has admitted the iPhone and iPad maker faces marketing challenges, but suggested...
View ArticleClik here to view.
A Party At The Swankiest Advertising Festival In The World Reportedly Had A...
While the Cannes Lions Festival is about celebrating the most creative advertising in the world, it's also about celebrating period.The swanky ad awards show is known for its parties. And word on the...
View ArticleClik here to view.
Dunkin' Donuts Reveals It Won't Be Bringing Back A Famous Spokesman Anytime Soon
NEW YORK (AP) — Don't expect to see Dunkin' Donuts revive its famous "Time to make the doughnuts" ad campaign anytime soon.Paul Carbone, chief financial officer for Dunkin' Brands Group Inc., said at...
View ArticleClik here to view.
These Alternative Ads Might Save Display Advertising
The death of the banner ad may not be imminent, but the rise of programmatic buying and demand for viewability have forever changed the economics of display advertising. As a result, banner inventory...
View ArticleClik here to view.
What It's Like Inside AppNexus' HQ, The Startup That's Rumored To Be The Next...
One New York tech company that's getting a lot of buzz right now is AppNexus, the online ad platform based in the flatiron district. In January, AppNexus raised a whopping $75 million from Technology...
View ArticleClik here to view.
A Full Breakdown Of The Social Media Advertising Ecosystem
The media constellation has become increasingly fractured. The Web produced the initial fissure, but mobile created new cracks in the landscape. Today, no single medium earns more than 45% of our media...
View ArticleThis Is The Sweetest Dog Food Commercial Ever
Oh my god. This is the sweetest dog food commercial of all time. It's charming and authentic and will make you smile. And it doesn't push the dog food in a salesy way. It perfectly taps into that...
View ArticleClik here to view.
Here's How Some Brands Have Subtly Won Over The LGBT Community
Rick and Liam wanted recognition of their commitment to each other, so they did what many gay couples are doing these days.They boarded a plane to New York where marriage between same-sex partners is...
View ArticleClik here to view.
The Logo Of One Of The World's Biggest Brands Is Hidden In This Beautiful...
"Where's Waldo" fans will love this new German ad campaign in which Pepsi has embedded its logo into intricate, interlaced blue and red blood vessels.Without any text from ad agency BBDO Dusseldorf,...
View ArticleClik here to view.
Magazine Ad Spending Is Up — On The iPad [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:According to Kantar Media,magazines with iPad editions saw first quarter ad sales increase by 23.6% from last year. Print ad sales for the same...
View ArticleClik here to view.
Business Insider Is Hiring Two Awesome Sales Planners
Business Insider is hiring two sales planners to join our sales organization in New York.The planners will be joining a fast-paced, creative team. They will develop proposals for national brands as...
View ArticleClik here to view.
Twinkies Replaced Its 'Hey, Where's The Cream Filling?' Tag Line With This
Months after Hostess' highly publicized (second) bankruptcy and 15,000 layoffs of unionized workers, Twinkies are finally re-emerging on grocery store shelves July 15. But they're getting a bit of a...
View ArticleClik here to view.
Strapped-For-Cash Spain Is Giving Advertisers Access To Landmarks
MADRID, June 24 (Reuters) - Big business is taking advantage of recession-hit Spain's hunger for cash, striking advertising deals for landmarks that have seen a Christopher Columbus statue dressed in a...
View ArticleClik here to view.
Ryanair Desperately Doesn't Want To Be Called A 'No-Frills' Airline Anymore
Ryanair is trying to stop newspapers describing it as “no-frills” airline.Robin Kiely, the Irish carrier’s head of communications, has written to various publications, including Telegraph Travel and...
View Article
