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Is Groupon's CEO About To Break One Of His Most Important Promises? (GRPN)
Groupon, once again, is attempting to dance down Madison Avenue with an ad agency, according to Ad Age. A source tells me that the report is somewhat premature, and that Groupon is actually only very...
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This Is Wendy's First New Logo Since 1983
After 29 years, Wendy's logo and mascot is getting a makeover. Gone are the boxy letters and circle-confined Wendy (inspired by founder Dave Thomas' daughter at age eight) in favor of a freer look...
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Prince Harry's Naked Photo Scandal Led To $23M Publicity Boost For Vegas
The Las Vegas Convention and Visitors Authority should be writing Prince Harry a thank you note. After the royal's naked party antics in August were viewed the world over, the free publicity Sin City...
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Coke's Mobile Ad Chief Uses The S-Word To Describe How Hard Her Job Is (KO)
Kim Siler, Coca-Cola's head of mobile brand strategy and global interactive marketing, told it like it is at a recent conference, when asked why not all of Coke's web sites were optimized so they can...
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Uniqlo Is Using An Important Lesson From Steve Jobs To Take Over The World
Uniqlo is going nuts with a global expansion right now, opening big stores in prime locations at the world's most prominent shopping districts. What's helping drive this? Uniqlo is run as more of a...
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It Seems That Ron Johnson Has Broken His 'No Coupon' Vow At JCPenney (JCP)
JCPenney CEO Ron Johnson vowed to wean customers off of coupons. Well, now it looks like he's going back on that promise. In a recent email to customers, JCPenney presents a "gift" for shoppers who...
View ArticleSTEP BY STEP: How To Disable The New Ad Tracking Technology On Your iPhone
It's no surprise that advertisers can track your every move on your iPhone. But if you have an iPhone 5 or an Apple gadget running iOS 6, you can prevent advertisers from gaining access to your...
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REPORT: Mobile Advertising Revenues Are Rising Like Crazy
Mobile advertising is on fire. According to a report released today by the Interactive Advertising Bureau, mobile ad revenues have increased 92 percent in the last year, rising from $344 million in Q2...
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HURRY, MARISSA: Yahoo's Search Business Is Imploding, Taking Yahoo's Profits...
Pound the alarm! In September, Yahoo's search business shrank 25 percent from last year's number. That's according to ComScore numbers analyzed by Ben Schachter of Macquarie Securities. Yahoo's share...
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Facebook Finally Decided It Was OK To Make A Lot Of Money Being Yahoo 2.0,...
For years, the only way marketers could target an advertisement on Facebook was using the data Facebook has collected about is users through their profiles: age, location, favorite movies, etc. But...
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This Ad Agency Thinks It Knows How And Why Facebook Changed Its Post...
The aptly named social shop We Are Social is the latest agency to claim that Facebook changed its EdgeRank algorithm. Global managing director Robin Grant joined Team Detroit's Jeff Doak and...
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McDonald's Top Ad Man Explains Why The McRib Keeps Getting Yanked From The...
McDonald's has a problem with Christmas, and the holidays generally. It's not that McD's is against the festive season. Rather, it's that McDonald's can't really compete against the giant turkey and...
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How LinkedIn's Dan Roth Became The Most Powerful Business Journalist On The...
Even though most people don't understand his job description, Dan Roth might just be the most powerful business journalist on the internet. As executive editor at LinkedIn, he's the guy who makes sure...
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JOB OF THE WEEK: Director of Supply Chain Administrationi
Check out the Business Insider Jobs section >> As part of our new partnership with CareerBuilder.com, each week we'll feature one of the awesome jobs advertised on the Business Insider jobs...
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Under Armour Found An Amazingly Simple Way To Drive Sales
Under Armour has found a way to propel its business — by marketing to women. Women's activewear is a huge expanding market, with traditional retailers from Gap to Nordstrom jumping in to try to get a...
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J&J's Global Ad Chief Just Fired Her Agencies — And Humiliated Them In Public...
Johnson & Johnson worldwide vp/marketing Kim Kadlec just fired one of her ad agencies, Deutsch — and then unnecessarily humiliated the shop in public. She lauded Deutsch's work on stage at the...
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WENDY'S EXEC: 'Chipotle, Panera, Five Guys — This Is The New Standard' (WEN)
Wendy's recently announced that it's giving its logo and mascot their first makeovers in 29 years. It's also redesigning its stores, which will cost about $750,000 each. Why's it making all these...
View ArticleThe Most Annoying Commercial On Financial TV
We thought it couldn't get any worse than the high pitched squeals of the GEICO pig. But no, we stand corrected. About a week ago, a new commercial appeared on financial TV with a jingle that prompts...
View ArticleSnoop Dogg Is Selling Hot Pockets
The artist formerly known as Snoop Doggy Dogg, turned Snoop Lion, is now shilling Hot Pockets. The rapper adapted the classic "Drop It Like It's Hot" to "Pocket Like It's Hot" for the microwavable...
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DEUTSCHE BANK: JCPenney Isn't Fooling Anyone With Its Secret Coupons (JCP)
JCPenney CEO Ron Johnson wants to wean customers off coupons, which he once called a "drug." But lately, JCPenney appears to be shifting away from its 'no coupon' vow. It offered $10 off (that's a...
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