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On H&M Shoot, Beyoncé's Hair Came With Its Own Special Rules And Requirements
If you think that the color of Beyoncé's hair in her new H&M campaign is merely an aesthetic choice by the advertiser, think again.According to a source close to the production of the commercial,...
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This Data Shows Why Brands Need To Get On Vine [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Vine 6-second videos get shared four times more than normal online videos, says Unruly Media. And there's even more good news for brands....
View ArticleThis Weird Vision Test Also Tests Whether You're Losing Your Hearing
Most people know what to expect when they're taking a vision test. The letters keep getting smaller, and you keep reading until you can't anymore — kid's stuff.But there's a new eye test that you...
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McDonald's Hopes This Chalk Billboard Will Convince Customers It Serves 'Only...
"There is a restaurant that serves only the freshest food," a voice says over footage of fresh vegetables and happy workers. The restaurant in question? McDonald's.The fast food chain started a...
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WPP's Sorrell: Up To 25% Of Our Clients' Dollars Are Wasted
WPP CEO Martin Sorrell told a conference at the Paley Center this morning that his clients are wasting 15-25% of their advertising budgets. He just doesn't know which 15-25%.WPP is the largest ad...
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Facebook Is About To Launch A Huge Play In 'Big Data' Analytics (FB)
When Facebook CEO Mark Zuckerberg took Wall Street analysts' questions about his Q1 2013 earnings last week, there was one theme he kept returning to: Facebook's new Big Data capabilities.Most people...
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Brutal Emails Reveal Y&R Boss Regarded His Creative Director As 'Arrogant'...
An Australian court ruling has quoted at length from internal emails sent between brass at Young & Rubicam over the hiring of Reed Collins from Leo Burnett to become national creative director at...
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Now Pete Rose Is Helping Microsoft Scare People Away From Google Apps (GOOG,...
Baseball great Pete Rose, who was banned from baseball for life in 1989 for gambling on the sport while managing the Cincinnati Reds, made a cameo appearance in a new Microsoft ad.The ad claims using...
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AD OF THE DAY: Wilco Drummer Plays Motown On Kitchen Faucets
In a really creative spot for Delta Faucet, Glenn Kotche, the drummer of the alt-rock group Wilco, performs a Motown classic entirely on automatic touch faucets.Kotche stands surrounded by a...
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How The Late-Night Debauchery At 'Club Applebee's' Helped Boost Its Stock
Most people don't know that in some parts of the U.S., Applebee's restaurants — the most middle of all middle-market fast casual restaurant chains — turn into alcohol-fueled party dens after 10 p.m.At...
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How The Advertising Elite Celebrated 'The One Show' Awards [PHOTOS]
Ad execs mingled with George Takei earlier this week as they gathered in Lincoln Center to attend "The One Show."The "Star Trek" lead hosted the advertising awards that celebrated the best creative...
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15 Corporate Logos That Contain Subliminal Messaging
Whether you realize it or not, a brand's logo speaks to its viewer on many levels.There's the initial recognizability factor—if a logo is too complex or unrelated to its brand, it risks being glanced...
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Brands: Here's How Not To Be Totally Annoying On Mother's Day
We all have Moms, we (at least most of us) love them, and Mother’s Day is a great way to recognize and appreciate them for all the great things they do.But, if you are a brand and you spend time and...
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13 Ways Brands Can Boost Their Facebook Edgerank Status
It’s the aim of any social media page to have your content seen by as many people as possible. However, in the case of Facebook, the greater number of fans you have on your page, the harder you will...
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Volkswagen Made Another Brilliant SEO-Based Ad
Volkswagen is certainly on fire this year with ideas. After running an ad to catch the attention of on-demand viewers and making clever use of SEO, its latest idea from AlmapBBDO uses YouTube to great...
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15 Weird Foreign Movie Posters For American Films
Our memories of our favorite films are often intertwined with the iconic movie posters that advertised them. That's why when you come across a foreign version of a poster for a film that you love it...
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The 37 Richest People In Advertising, Ranked By Income
Who are the best-paid people in advertising? Yes, WPP's Martin Sorrell, Omnicom's John Wren and Publicis Groupe's Maurice Levy are on this list.But who did best, and who took a cut last year?One of...
View ArticleRadioShack Has A Ridiculously Suggestive New Ad [THE BRIEF]
Good morning, AdLand. Here's what you need to know today: When you think sexually suggestive advertising, RadioShack isn't the first company that comes to mind. And yet the electronics store came out...
View ArticlePhotos From The 'Iron Man 3' Promotion In Which Actors Entered A Theater With...
The Goodrich Capital 8 Theater in Jefferson City, Missouri, thought it would be a really great idea to "entertain" customers who had come to see Iron Man 3, that it hired a bunch of cosplay actors to...
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BII REPORT: How Location-Based Data Is Making Mobile Advertising Explode
With 770 million of the 1.2 billion smartphone devices worldwide equipped with GPS, location data has begun to permeate the entire mobile space.Location-enabled mobile ads have generated excitement for...
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