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Sega Sued Because Scenes In Ads For Video Game Weren't Identical To Actual Game
Video game makers Sega and Gearbox Software are being sued for allegedly falsely advertising the graphics of a new game, Aliens: Colonial Marines. The lawsuit was filed on Monday in California by law...
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Instagram Has A New Tagging Feature It Believes Will Be Huge For Brands
Today Instagram introduced 'Photos of You,' a new way for users to tag people, businesses, and products in photos.The feature seems similar to "tagging"Facebook photos. And it presents a new...
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Mountain Dew-Loving Goat Intimidates Assault Victim Out Of Snitching
When Mountain Dew released its first "Felicia the Goat" commercial back on March 20, PepsiCo thought it had a good thing going. The spot is bizarre: An angry caprine (voiced by rapper Tyler, The...
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How eBay Worked With The FBI To Put Its Top Affiliate Marketers In Prison (EBAY)
The knock at the door came at 7:03 a.m. Shawn Hogan, the CEO of a successful online marketing company called Digital Point Solutions, was sitting on his sofa. He didn't immediately answer the door....
View ArticleWe Recreated The Pepsi Challenge And Found That In Real Life More People...
The "Pepsi Challenge" was a legendary marketing promotion in which regular people blind taste test one cup filled with Pepsi and another with Coca Cola.Upon tasting the colas, drinkers are asked which...
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Now Mountain Dew Bought Promoted Tweet To Apologize For #Fail 'Racist' Ad...
Good morning, AdLand. Here's what you need to know today:Earlier this week, Mountain Dew found itself in the middle of a PR disaster after one of its ads, made by rapper Tyler, The Creator was panned...
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Check Out Urban Outfitters' Tribute To The Fly Girls, Using Only White Models
Urban Outfitters is advertising a "Fly Girls" clothing line that's intended as "a feminine nod to the queens of the early '90s."Those queens, of course, were the Fly Girls dancers of In Living Color,...
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Abercrombie & Fitch Refuses To Make Clothes For Fat People
Teen retailer Abercrombie & Fitchdoesn't stock XL or XXL sizes in women's clothing because they don't want overweight or unattractive women wearing their brand. They want the "cool kids," and they...
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Here's How JCPenney Runs A Social Media Apology Tour
In case you missed JCPenney's new commercial, the retailer is really, really, really sorry for its admitted "mistakes" and is begging customers to come back. But the apology tour isn't limited to the...
View ArticleLowe's Uses Vine For Simple Lifehacks And It's Absolutely Brilliant
Lowe's released eight amazingly simple Vine videos of cool home improvement tips and lifehacks. The short videos strike a perfect balance between brand promotion and consumer usefulness.Vine is a...
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APOLOGIES WORK: Why JCPenney Is Using Domino Pizza's 'We Suck And We Admit...
JCPenney is in the midst of an unprecedented social media apology tour.It's a huge gamble, but it has a great chance of working.The backstory: Former CEO Ron Johnson tried to remake the apparel...
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Enter To Win A Kindle Fire From Business Insider
We're giving you a chance to win a Kindle Fire HD. Become a newsletter subscriber now to enter. If you're the lucky winner you will have a host of features at your fingertips. Entry deadline is May...
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Brooklyn Realtor Is Giving A 15% Raise To Workers Who Get A Tattoo Of Their Logo
A Brooklyn real estate company has offered employees one of the nuttiest pay incentives we've ever heard of –– get a tattoo of the company logo and get a 15% raise.Anthony Lolli, founder of Rapid...
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AD OF THE DAY: This Miniature Universe Of Clockwork Watch Parts Is Incredibly...
Swiss luxury watchmaker Omega has a beautiful new commercial that stunningly reimagines the meaning of clockwork.The ad starts inside a labyrinth of fine gears that tick and whir with precision. The...
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Use Our Excel Spreadsheet To Bet On The Kentucky Derby
The 139th Kentucky Derby on May 4, 2013, has already dealt a surprise: Black Onyx, which had been running in the No.1 post position at odds of 50-1, has scratched and won't be running.That changes the...
View ArticleHere's Samsung's Latest Ad Making Fun Of The iPhone And Showing Off Samsung's...
Samsung has a new ad for the Galaxy S4, its latest smartphone.It takes place at a graduation party where all the recent grads have Samsungs, and their parents have iPhones. (Not so subtle message:...
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Mobile Advertisers Are Being Way Too Complacent
Mobile advertising is booming in the UK but despite all the celebration around it hitting £536m in 2012, we have a long way to go to catch up with actual consumer behaviour.Earlier this month, IAB UK...
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Advertisers' Branded YouTube Videos Are Losing Their Cool Factor
In the many annual fake-out April Fools videos produced by Google this year, one practical joke involved some humor that probably hit a little too close to home for many video content producers: the...
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Here's The Hypocrisy-Laden History Of Plus-Size Models
This week, H&M featured plus size model Jennie Runk wearing the new swimsuit collection on its homepage, seamlessly integrating her presence with that of her other, rail-thin, counterparts.While...
View ArticleAudi Made An Android App That Saves Your Battery Life
Here's an interesting addition to the "brands make products" trend. Audi, with help from DDB Spain is out with a mobile Androidapp called Start-Stop that mimics one of the features in new Audi...
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