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The Winning And Losing Brands In Fashion Right Now
Zara: going up At the top of the game when it comes to fast fashion, Inditex – the group that owns Zara – is just as swift with its thinking. Its expansion into international markets is serious, with...
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Interpublic's Michael Roth Gives 3 Reasons To Discredit Merger Rumors —...
Interpublic Group CEO Michael Roth, who isn't known for issuing public statements, gave three reasons why the holding company isn't in the market for a merger at the Goldman Sachs Communacopia...
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Why Deutsch's Val DiFebo Said 'I Don't Think of Myself As A Woman'
Deutsch NY CEO Val DiFebo wants to set the record straight: She does, in fact, think of herself as a woman. The truncated quote that has haunted DiFebo — it comes up in Google searches — was...
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Appeals Court OKs Facebook Settlement That Gives Consumers Zero Cash
Sept 20 (Reuters) - A U.S. appeals court refused to disturb Facebook Inc.'s $9.5 million class action settlement over allegations that the social networking company's defunct "Beacon" service violated...
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Who Are The Most Powerful Women In Advertising?
It's that time again. Last month, we asked the advertising world to help us identify the 30 most creative people in advertising under 30, introducing the future generation of ad moguls. Business...
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If You're Young And Unemployed, You Can Be An 'Unemployee Of The Year'
United Colors of Benetton has always been known for their politically-conscious ads. In its recent ad, the company — for the first time — will be taking a step toward trying to solve the problem, not...
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Does This 'Lolita' Fragrance Ad With 14-Year-Old Elle Fanning Go Too Far?
Fourteen-year-old actress and mini-fashion icon Elle Fanning is the new inspiration for Lolita Lempicka (pseudonym for French designer, Josiane Maryse Pividal) perfume: It's safe for work, but in case...
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Here's The One Reason Interpublic Takeover Rumors DO Make Sense (IPG, PUBPA)
Earlier this week, Interpublic Group CEO Michael Roth gave the Goldman Sachs Communacopia conference three reasons why there wasn't veracity to the rumor that Publicis was going to by IPG: Capital:...
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Offer: Sign Up Now For IGNITION And Get A Special Report On Mobile Usage
The mania for the iPhone 5 is the latest evidence of how mobile devices are central to consumers' lives. What's next? Find out the latest market intelligence on mobile hardware, payments, publishing,...
View ArticleThe U.S. Spent $70K In Pakistan To Run This Ad Of Obama Condemning Anti-Islam...
In an effort to quell the riots erupting throughout the Middle East, the U.S. State Department began airing a 30-second ad in Pakistan Thursday in which President Barack Obama and Secretary of State...
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HERE'S THE FIRST IPHONE 5 AD FROM APPLE (AAPL)
Apple's first TV commercial for the iPhone 5 (below) is titled "Thumb" and touts its new larger screen in relation to the size of your hand and the radial sweep of your thumb. The spot asserts it's...
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Too Many Ad Execs Forget This Basic Tenet Of Their Trade
What’s the difference between waiting table for a couple of days in your local diner, and looking after a five-hundred-million-dollar airline advertising account for ten years? The answer is that...
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The Real Reason Google is Shutting Down TV Ads (GOOG)
This is a guest post from Bill Wise, CEO of ad tech company Mediaocean. With Google sunsetting its TV Ads program, it’s worth asking what really made Google pull out of that line of work—so we can get...
View ArticleApple Put Out A Bunch Of New iPhone 5 Ads—And They're Good (AAPL)
As if the hoards of people camping out to get the iPhone 5 wasn't good publicity enough, Apple rolled out four brand new iPhone 5 ads in quick succession Friday night. And they're good. It's about...
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Apple Store Employee: We're Out Of iPhone 5s And Can't Say When More Are In...
Last night, when all of the good Apple fanboys and girls were sleeping, Apple rolled out four brand new iPhone 5 ads. After watching and inexplicably connecting with all of the spots — I have...
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Danica Patrick Could Be Making A Comeback For Go Daddy's 2013 Super Bowl Ads
Although Danica Patrick has been noticeably absent from Go Daddy's new re-branding commercials, she might make an appearance in the company's 2013 Super Bowl spots. "We are working on the fourth...
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SIDE BY SIDE: How Obama And Romney's Social Media Battle Stacks Up
President Barack Obama and hopeful Mitt Romney are battling in a new, sophisticated medium that their predecessors never had to consider: They are fighting to dominate social media. First seen in the...
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There's A New Tool For Brands To Launch Instagram Campaigns
With 100 million (and counting) registered users on Instagram and 5 billion photos shared, brands are clamoring to find new ways to engage with users on — not to mention monetize — the new social...
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Here's What Facebook's New 'Want' Button Will Look Like
People are going crazy over the announcement that Facebook, in a continued effort to woo advertisers since the IPO, announced that it's testing a "Want" button. Although someone at Facebook was...
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Inside The Biggest Celebrity Chef Restaurant NYC Has Ever Seen
"Diners, Drive-Ins and Dives" host Guy Fieri has become one of the biggest food show hosts out there, and it's only natural that he keeps trying to expand his brand. He has a new restaurant called...
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