Advertising is all about creating hot work, and often that work is created by hot people. It's also a business in which image counts, and agencies attract and recruit more good-looking talent than, say, the legal or accounting professions.
It's also August, the hottest time of the year. So Business Insider Advertising has compiled this list of the 50 sexiest people in advertising: The Hot List 2012.
We used a complex social media algorithm to rank our executives. (We'd love to tell you how it works, but it's proprietary, of course). The variables within it are weighted for age, reputation, and power, in addition to looks.
After all, it's easy to be hot when you're a 22-year-old intern. But if you're still turning heads when you're a middle-aged CEO, that's a much more impressive achievement. So our list is comprised of both up-and-comers and established silver foxes.
After scouring agency databases, award panels, and various social media outlets (there are some surprisingly provocative Twitter thumbnails out there), we narrowed down our list to 50 admen and women. (One caveat: Although we have met many of these people in person, the judging was done from an even playing field—photographs. We're aware that some of our nominations probably present better in 2D than 3D.)
Talent is sexy.
50. William Kapfer, Walton Isaacson
Kapfer does niche marketing strategy for the LGBT, African American, and Hispanic communities for Walton Isaacson.
49. Lynn Teo, Chief Experience Officer, McCann Erickson
Teo is an "expert in creating a collaborative culture, leading by empowering teams, and instilling a multi-discipline approach to problem-solving."
48.. Amir Farhang, Executive Creative Director, Nara
Farhang's bio lists his notable campaigns as Axe Gamekillers, Sony Rocket Project, Burger King "Stuff of Legends" and Adidas' Basketball is a Brotherhood.
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