Microsoft has once again ignored Crispin Porter + Bogusky, its official agency, to do a major ad for its new Surface tablet. The new "launch" commercial for Surface was created by Jon M. Chu, director of "Step Up 2," and "Justin Bieber: Never Say Never."
CP+B is the shop behind its Windows 8 and Windows Phone campaigns. But previously Microsoft went with unknown director Caleb Slain for a teaser spot for the Surface earlier this year.
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