With so many brands on Facebook, everyone has a different way of using the medium.
Some do it brilliantly while others are behind the curve.
We've highlighted the 50 most creative brand pages on the site.
This post originally appeared at Simply Zesty.
Nike
As a sports brand, Nike is all about inspiration so its layout reflects this. From its cover photo to the numerous images found on the page, the message is always “Go further and try harder.”
Adidas Originals
Adidas Originals shows how to use video creatively on your page by using live-stream. Their live-stream tab features current and archived videos where you can also chat live to find out more about certain products.
Volkswagen
One of the biggest car brands in the world has so much great content to share. From viral videos and ads to vintage photos and new product launches, Volkswagen's page always feels alive and fresh. It focuses a lot of attention on the iconic Beetle and its camper van, which draw you into the more recent models. It is also worth noting that it has a lot of local pages that boost the international one as well.
See the rest of the story at Business Insider