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College athletes are starting to cash in on sponsorships and it could spark a...
Summary List PlacementOn July 1st, NCAA athletes across the country added a new task to their student planners: get a sponsorship deal.After a series of new state laws and NCAA rule changes gave...
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Advertising for Latin American brands are pursuing more diversity in campaigns
Summary List PlacementLatin America is a region of many paradoxes. It is home to one of the world's most racially diverse populations, yet many groups remain underrepresented or stereotypically...
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How to sell the vaccine to the unvaccinated, according to 6 advertising...
Summary List PlacementThe question of how to deal with the millions of Americans who have chosen not to get vaccinated against COVID-19 is often framed in the starkest terms.Option 1: Use vaccine...
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TV companies are at a boiling point with Nielsen over how it counts viewers...
Summary List PlacementTempers between media companies and Nielsen over the measurement company's struggles to count TV audiences have gotten so bad that NBCU said it's asked 50-plus measurement...
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Spotify spent $230 million on Gimlet, but leaked data shows the podcast...
Summary List PlacementLast September, Gimlet Media found itself in the middle of a late-summer slump. The podcast studio experienced a 7% drop in consumption of its shows that month even as podcasting...
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As Twitch surges, a startup helping streamers earn up to $20,000 an hour from...
Summary List PlacementLivestreaming is booming.In Q1 of this year, Twitch had an average of 2.93 million concurrent views at any moment — more than double the 1.44 million of Q1 2020 — according to...
View ArticleMarketing and Advertising Agency Growth Strategies
Summary List PlacementIn "Marketing and Advertising Agency Growth Strategies," a selected chapter from our full "Marketing and Advertising Agency Report 2021," we detail three opportunities for future...
View ArticleThe Podcast Audience Report
Summary List PlacementPodcasts have been around for nearly two decades, but the format has come into its own over the last five years. In the US, eMarketer estimates there will be 105.6 million monthly...
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NBCUniversal is taking steps to replace Nielsen because of how it counts...
Summary List PlacementNBCUniversal is stepping up its battle with measurement company Nielsen — and it could be bringing other TV giants along with it.The TV giant said Monday it's taking steps to drop...
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9 advertising staffing platforms that investors like Mark Cuban and...
Summary List PlacementAdvertising and consulting firms have lost thousands of employees this year, leaving them rushingto fill roles as clients start spending again.The crunch has helped give rise to...
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4 Reasons to press pause on social audio
Summary List PlacementThe excitement over social audio is palpable, judging by the number of companies building out apps like Clubhouse or features to support it.However, marketers should be aware of...
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The Washington Post is beefing up its TikTok team and plans to expand into...
Summary List PlacementThe Washington Post is beefing up its investment in TikTok. The publisher is hiring a new video producer and community manager as it looks to expand into new formats like live...
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Blackstone is combining two adtech firms as it looks to copy KKR's success...
Summary List PlacementPrivate equity firm Blackstone has combined its mobile ad tech firms Liftoff and Vungle, following the lead of other private equity firms that made billions by acquiring and...
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CTV and digital advertising: how Connected TV is one of the fastest growing...
Summary List PlacementConnected TV (CTV) advertising was a beneficiary of pandemic trends and remains one of digital advertising's fastest-growing channels. Last year, linear TV decreased in importance...
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NBCUniversal just lost its third big communications exec in 6 months
Summary List PlacementCNBC is losing its communications chief to the finance world, the third top PR executive to leave NBCUniversal's news operations in the past six months.Brian Steel, EVP, public...
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Walmart unleashes a crucial new weapon to grab advertising budget from...
Summary List PlacementWalmart has rolled out a key component in its plan to compete with Amazon's dominance in e-commerce advertising.Using Walmart's new ad buying software, called Walmart DSP,...
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Ex-Hearst magazines boss Troy Young is advising Apollo as it prepares to take...
Summary List PlacementAs Apollo Global Management prepares to take over AOL and Yahoo from Verizon, people close to the deal say it's looking for new leadership and evaluating the business.Troy Young,...
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How much money Facebook pays for 1 million, 50 million, and 100 million...
Summary List PlacementWhen John Nonny and Dan Shaba — the two creators behind The Pun Guys and John Nonny pages on Facebook that together have 6 million followers — are recognized in public, fans...
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Everything to know about Amazon's advertising business, which is $21 billion...
Summary List PlacementMarketers cut ad spending in the pandemic, but e-commerce advertising has boomed as people shop more from home — with Amazon leading the pack.EMarketer said Amazon claimed 10.3%...
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19 top public relations experts CEOs scramble to hire in a crisis
Summary List PlacementCompanies and high-profile people had a raft of financial and reputational trouble last year.Activist investors turned up the heat on company boards in new and creative ways....
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